Results 81 to 90 of about 370 (108)
Some of the next articles are maybe not open access.
Primary metaphors and monomodal visual metaphors
Journal of Pragmatics, 2011Grady's Primary Metaphor Theory has focused almost exclusively on verbal corpora. Even though the possibility of non-verbal expression is considered, there is very little research on the matter. In order to study the human mind, there is no doubt that the information given by verbal language is critical, but it is also necessary to analyze other ...
Maria J Ortiz
exaly +2 more sources
Are primary conceptual metaphors easier to understand than complex conceptual metaphors?
Benjamins Translation Library, 2011The present behavioural study explores the cognitive processing of primary and complex conceptual metaphors during the first step of the translational process: comprehension. According to Lakoff and Johnson (1980), primary and complex conceptual metaphors are based on different conceptual architectures, a simpler one for primary conceptual ...
Antin Fougner Rydning, Christian Lachaud
exaly +2 more sources
Primary Metaphors and Multimodal Metaphors of Food: Examples from an Intercultural Food Design Event
Metaphor and Symbol, 2017The conceptual metaphor “THOUGHT IS FOOD” is exemplified in many verbal expressions. Nevertheless, how food metaphors are realized through the actual dining experience remains unexplored.
Ming-Yu Tseng
exaly +2 more sources
Horror Movies and the Cognitive Ecology of Primary Metaphors
Metaphor and Symbol, 2014Horror movies consistently reflect metaphorical associations between verticality and affect, as well as between brightness and affect. For example, bad events happen when movie characters are going downwards, or when lights go off. Monsters and villains emerge from below and from the darkness.
Bodo Winter
exaly +2 more sources
Primary Metaphors across Languages: Difficulty as Weight and Solidity
Metaphor and Symbol, 2019This is a linguistic study of two primary metaphors with the same target concept, “DIFFICULTY IS WEIGHT” and “DIFFICULTY IS SOLIDITY,” in English and Chinese.
Ning Yu
exaly +2 more sources
Physical gestures for abstract concepts: Inclusive design with primary metaphors
Interacting With Computers, 2010Designers in inclusive design are challenged to create interactive products that cater for a wide range of prior experiences and cognitive abilities of their users. But suitable design guidance for this task is rare. This paper proposes the theory of primary metaphor and explores its validity as a source of design guidance.
Patrick Langdon +2 more
exaly +2 more sources
Visual Rhetoric: Primary Metaphors and Symmetric Object Alignment
Metaphor and Symbol, 2010Verbal corpus analysis in various languages and advances in the study of neural computation have revealed that we make use of primary metaphors in our reasoning processes. Very few studies have been carried out, however, regarding manifestations of primary metaphors in visual corpora. In this article the author proposes to observe how primary metaphors
Maria J Ortiz
exaly +2 more sources
Primary metaphors: Importance as size and weight in a comparative perspective
Metaphor and Symbol, 2017ABSTRACTThis is a linguistic study of two primary metaphors with the same target-domain concept, “IMPORTANCE IS SIZE” and “IMPORTANCE IS WEIGHT,” in English and Chinese. It is suggested that these two primary metaphors are derived from the OBJECT image schema, abstracted from our embodied, sensorimotor experience, especially our visual and tactile ...
Ning Yu, Lu Yu, Yue Christine Lee
exaly +2 more sources
Primary or complex? Towards a theory of metaphorical strategy communication in MNCs
Journal of World Business, 2017Abstract We introduce contemporary metaphor theory – and, especially, the linguistic concept of metaphor complexity – as a new lens to understand the role of language in multinational corporations (MNCs). Specifically, we propose that the complexity of metaphorical communication might substantially influence the effectiveness of strategy ...
Fehn, Angela +3 more
openaire +2 more sources
Primary metaphors as inputs to conceptual integration
Journal of Pragmatics, 2005Abstract One of the most striking aspects of conceptual integration (or ‘blending’) is that it seeks to unify an extremely broad variety of conceptual phenomena – from the most startling feats of imagination and invention to the most mundane instances of conceptual composition – and treats them all as the products of a single cognitive process (or ...
openaire +1 more source