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The effect of store image and service quality on private label brand image and purchase intention [PDF]

کاوش‌های مدیریت بازرگانی, 2022
Introduction: Private label brands are also known as store brands or retail brands. At present, these brands include almost all product categories. They have many benefits for both retailers and consumers.
Nima Soltani-Nejad, Morteza Soltani, Mohammadrahim Esfidani, Gholamreza Jandaghi   +3 more
doaj   +1 more source

Perceived Private Label Authenticity: A Two-Study Analysis

Tržište, 2021
Purpose – The purpose of this paper is to explore further the dimensions of perceived private label authenticity. The aims are threefold. Firstly, to examine how consumers associate the concept of authenticity with manufacturer brands and private labels,
Sandra Horvat, Tanja Komarac, Đurđana Ozretić Došen   +2 more
doaj   +1 more source

The Perceptions Of Customers Towards Private Label Brands In The Grocery Retail Sector: A Case Of Ethekwini Municipality [PDF]

The Retail and Marketing Review, 2021
The introduction of private label brands in the grocery retail industry has created various opportunities for grocery retailers. It has also afforded them the opportunity to increase their sales and improve profitability margins, while cutting on the ...
SG Ndlovu, S Heeralal
doaj  

Determinants of attitude towards and purchase intention of private label brands in Ecuador

Revista Venezolana de Gerencia, 2023
The purpose of this study is to explain which factors influence the attitude towards private label products and their purchase intention in Ecuador.
Washington Macías, Angie Arias Bayona, Sharon Bollorino Montoya, Lissette Sanga Hernandez   +3 more
doaj   +1 more source

Private Labels, National Brands and Food Prices [PDF]

Review of Industrial Organization, 2008
We study the relationships between national brand prices and the development of private labels, using home-scanned data from a consumer survey reporting purchases for 218 food products. When the impact of private label development is significant (116 cases out of 218), we observe a positive correlation (89%) between brand price and purchases of private
Bontemps, Christophe, Orozco, Valérie, Requillart, Vincent   +2 more
openaire   +7 more sources

In-Store Marketing Strategies towards Customer Attitude to Private Label Brands using Cue Utilization Theory

Journal the Winners, 2022
The research aimed to find out instore marketing strategies that can influence consumer attitudes towards private label brands based on “cue utilization theory”.
Ronaldo Yolanda Putra, Syifa Nurul Fadillah   +1 more
doaj   +1 more source

The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands

Management şi Marketing, 2020
The purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method.
Alić Adi, Činjarević Merima, Agić Emir   +2 more
doaj   +1 more source

The determinants of purchasing private label products [PDF]

Marketing (Beograd. 1991), 2020
A private label is developed by a retailer with the aim to achieve the largest possible market share, to suppress manufacturer's brands, to increase the margin and to gain consumer loyalty.
Marković Ivana, Rabasović Biljana, Vićentić Mlađen   +2 more
doaj   +1 more source

Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing

Cogent Business & Management, 2020
In India growth of private label brands corresponds with the increasing share of organized retailing. The consumer perceptions of private label apparel brands of retail department stores have been examined by means of structural equation modelling ...
Sanjeevni Gangwani, Meenu Mathur, Sana Shahab   +2 more
doaj   +1 more source

Consumer perception towards private label brands in the Republic of Serbia [PDF]

Industrija
Private label brands have an important role in modern economy-oriented consumption. Private label brands have large market shares in developed countries with market share rates that often exceed 50% of the total market share. This means that every second
Macura Nikola, Petrov Viktorija, Nuševa Daniela, Vukmirović Goran, Vučenović Sonja   +4 more
doaj   +1 more source