Results 1 to 10 of about 2,894 (313)
Private label brands vs national brands: new battle fronts and future competition [PDF]
Cogent Business & ManagementThe rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs).
Sbonelo Gift Ndlovu
doaj +2 more sources
Consumer perception of private label brands in the Czech Republic
Littera Scripta, 2011 The very tough fight for customers in the retail trade is reflected by the strong growth in the number of products sold under private labels that are currently becoming an important factor in business competitiveness.
Věra Mulačová, Petr Mulač
doaj +3 more sources
Consumer Perceptions of Private Label Brands in Pakistan
The Lahore Journal of Business, 2017 As the world market share of private label brands (PLBs) increases, so does the importance of and need for research in this field. Given the growing presence of PLBs in Pakistan, this study aims to examine the effects of service quality on PLB image ...
Sana Azar, Samra Chaudary, Ansa Mehmood
doaj +2 more sources
The effect of store image and service quality on private label brand image and purchase intention [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: Private label brands are also known as store brands or retail brands. At present, these brands include almost all product categories. They have many benefits for both retailers and consumers.
Nima Soltani-Nejad +3 more
doaj +1 more source
Perceived Private Label Authenticity: A Two-Study Analysis
Tržište, 2021 Purpose – The purpose of this paper is to explore further the dimensions of perceived private label authenticity. The aims are threefold. Firstly, to examine how consumers associate the concept of authenticity with manufacturer brands and private labels,
Sandra Horvat +2 more
doaj +1 more source
The Perceptions Of Customers Towards Private Label Brands In The Grocery Retail Sector: A Case Of Ethekwini Municipality [PDF]
The Retail and Marketing Review, 2021 The introduction of private label brands in the grocery retail industry has created various opportunities for grocery retailers. It has also afforded them the opportunity to increase their sales and improve profitability margins, while cutting on the ...
SG Ndlovu, S Heeralal
doaj
Determinants of attitude towards and purchase intention of private label brands in Ecuador
Revista Venezolana de Gerencia, 2023 The purpose of this study is to explain which factors influence the attitude towards private label products and their purchase intention in Ecuador.
Washington Macías +3 more
doaj +1 more source
Private Labels, National Brands and Food Prices [PDF]
Review of Industrial Organization, 2008 We study the relationships between national brand prices and the development of private labels, using home-scanned data from a consumer survey reporting purchases for 218 food products. When the impact of private label development is significant (116 cases out of 218), we observe a positive correlation (89%) between brand price and purchases of private
Bontemps, Christophe +2 more
openaire +7 more sources
Journal the Winners, 2022 The research aimed to find out instore marketing strategies that can influence consumer attitudes towards private label brands based on “cue utilization theory”.
Ronaldo Yolanda Putra +1 more
doaj +1 more source
Management şi Marketing, 2020 The purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method.
Alić Adi +2 more
doaj +1 more source