Assessing the Competitive Interaction between Private Labels and National Brands [PDF]
The Journal of Business, 2000 In this article, we employ the Linear Approximate Almost Ideal Demand System (LA/AIDS). and specify price reaction equations derived under the LA/AIDS specification. We perform intracategory analyses using data on six individual categories, as well as a pooled analysis on a sample of 125 categories and 59 geographic markets.
William P. Putsis Jr. +2 more
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Research of private label development in Croatia [PDF]
Tržište, 2009 Private labels have been present on the market since 19th century but their intensive market growth began in the last thirty years after retailers realized what their potential could be in the fight against ever-growing competition.
Sandra Horvat
doaj +2 more sources
EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY
Jurnal Aplikasi Manajemen, 2023 Private label is seen as a way to maintain profits, encourage consumption, and as a form of CSR for retail companies when empowering local small businesses.
Effly Juvita Andarini, Yeshika Alversia
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The impact of packaging on consumer behavior in the private label market – the case of Slovak consumers under 25 years of age [PDF]
Innovative Marketing, 2020 Although there were many consumer behavior studies, their focus was on traditional brands. Despite that, their conclusions and recommendations can serve as a model for private label research.
Zdenka Kádeková +3 more
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Do Retailers Manipulate Prices to Favour Private Label over Brands? [PDF]
, 2018 Retailers act as both customers and competitors for brand manufacturers when selling private label in direct competition with brands. This paper considers whether retailers exploit this double-agent position to practice switch marketing, manipulating ...
Chakraborty, Ratula
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Effect of Product Cues on the Purchase of Private Labels of Food Products from Organised Retailers in Chandigarh [PDF]
International Journal of Management, Accounting and Economics, 2015 Organised retail industry is at a nascent stage in India. Industry of private label branded products, though evolving, is rapidly growing. Majority of the organised retail firms are still offering products under national and local brands. However, many
Rajneesh Mehra
doaj
Positioning of Private Label Cheese Brands in the Republic of Serbia
Contemporary Agriculture, 2019 Over the past few decades, private label brands have been gaining market share in numerous retail outlets. This paper first elucidates the concepts of brand positioning, brand management and branding itself.
Dubravka Užar +2 more
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Private labels and the purchasing behaviour of young Polish consumers in the market
Zarządzanie Innowacyjne w Gospodarce i Biznesie, 2019 Initially, private labels were associated with low quality and unknown composition. Due to product innovations, it is increasingly difficult to distinguish a private label of a retail chain from a so-called mass brand produced for the general population
Tomasz Zalega
doaj +1 more source
Quality of Drug in Health Facilities: A Cross-sectional Study
Journal of Nepal Health Research Council, 2021 Background: Poor quality drugs result minor to detrimental effect on human health. The drug should be of standard quality and should be used appropriately in order to meet its therapeutic efficacy. This study aims to assess the quality of drug in Nepal.
Khem Bahadur Karki +5 more
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Factors affecting consumers’ willingness to buy private label brands (PLBs): Applied study on hypermarkets [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - The aim of this research is to investigate the factors affecting consumers’ willingness to buy private label brands (PLBs). The relationships among store image, familiarity with PLBs, consumers’ perceptions of PLB quality, risk, price ...
Rasha H.A. Mostafa, Reham I. Elseidi
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