The determinants of purchasing private label products [PDF]
Marketing (Beograd. 1991), 2020 A private label is developed by a retailer with the aim to achieve the largest possible market share, to suppress manufacturer's brands, to increase the margin and to gain consumer loyalty.
Marković Ivana +2 more
doaj +1 more source
Cogent Business & Management, 2020 In India growth of private label brands corresponds with the increasing share of organized retailing. The consumer perceptions of private label apparel brands of retail department stores have been examined by means of structural equation modelling ...
Sanjeevni Gangwani +2 more
doaj +1 more source
Consumer perception towards private label brands in the Republic of Serbia [PDF]
IndustrijaPrivate label brands have an important role in modern economy-oriented consumption. Private label brands have large market shares in developed countries with market share rates that often exceed 50% of the total market share. This means that every second
Macura Nikola +4 more
doaj +1 more source
EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY
Jurnal Aplikasi Manajemen, 2023 Private label is seen as a way to maintain profits, encourage consumption, and as a form of CSR for retail companies when empowering local small businesses.
Effly Juvita Andarini, Yeshika Alversia
doaj +1 more source
The impact of packaging on consumer behavior in the private label market – the case of Slovak consumers under 25 years of age [PDF]
Innovative Marketing, 2020 Although there were many consumer behavior studies, their focus was on traditional brands. Despite that, their conclusions and recommendations can serve as a model for private label research.
Zdenka Kádeková +3 more
doaj +1 more source
Effect of Product Cues on the Purchase of Private Labels of Food Products from Organised Retailers in Chandigarh [PDF]
International Journal of Management, Accounting and Economics, 2015 Organised retail industry is at a nascent stage in India. Industry of private label branded products, though evolving, is rapidly growing. Majority of the organised retail firms are still offering products under national and local brands. However, many
Rajneesh Mehra
doaj
Positioning of Private Label Cheese Brands in the Republic of Serbia
Contemporary Agriculture, 2019 Over the past few decades, private label brands have been gaining market share in numerous retail outlets. This paper first elucidates the concepts of brand positioning, brand management and branding itself.
Dubravka Užar +2 more
doaj +1 more source
Private labels and the purchasing behaviour of young Polish consumers in the market
Zarządzanie Innowacyjne w Gospodarce i Biznesie, 2019 Initially, private labels were associated with low quality and unknown composition. Due to product innovations, it is increasingly difficult to distinguish a private label of a retail chain from a so-called mass brand produced for the general population
Tomasz Zalega
doaj +1 more source
Quality of Drug in Health Facilities: A Cross-sectional Study
Journal of Nepal Health Research Council, 2021 Background: Poor quality drugs result minor to detrimental effect on human health. The drug should be of standard quality and should be used appropriately in order to meet its therapeutic efficacy. This study aims to assess the quality of drug in Nepal.
Khem Bahadur Karki +5 more
doaj +1 more source
Factors affecting consumers’ willingness to buy private label brands (PLBs): Applied study on hypermarkets [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - The aim of this research is to investigate the factors affecting consumers’ willingness to buy private label brands (PLBs). The relationships among store image, familiarity with PLBs, consumers’ perceptions of PLB quality, risk, price ...
Rasha H.A. Mostafa, Reham I. Elseidi
doaj +1 more source