Results 261 to 270 of about 77,958 (315)

Private label brands: a relationship perspective

Journal of Business & Industrial Marketing, 2017
Purpose The Australian supermarket industry has long been dominated by two players – Coles and Woolworths. Most recently this dominance has increased significantly and the “Big 2” have used their power more effectively and have introduced an ever-increasing number of “private label” products on supermarket shelves.
Catherine Sutton-Brady, Tom Taylor, Patty Kamvounias   +2 more
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An Insight into Private Label Brands

Management and Labour Studies, 2009
The recent booming of organised retail sector in India has also opened up vast scope for private label players in the market. As retail players are quick to grab a bigger and bigger slice of the retail pie, a new challenge in the shape of private label brands are raising their heads to upturn the applecart of the manufacturer brands.
Sudhanshu Sekhar Kar, Rohit Prashar
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How to brand your private labels

Business Horizons, 2018
Private labels have become ever-more important and are slowly turning into brands of their own. Retailers increasingly offer three-level 'good, better, best' private-label programs that include economy, standard, and premium private-label tier goods. For each of these tiers, retailers must decide under what name to brand their private label.
Geyskens, Inge, Keller, Kristopher O., Dekimpe, Marnik, de Jong, Koen   +3 more
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Attitude toward Private Label Brands

2016
The primary aim of this study was to identify the determinants of attitude toward Private Labels (PLs) in Spain in one of the most important industries for such brands: the Fast-Moving Consumer Goods (FMCG) industry. To this end, a conceptual model was proposed based on a review of the relevant literature in the field. To test the model, a database was
Mónica Gómez-Suárez, María Pilar Martínez-Ruiz   +1 more
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Branding Decisions for Retailers’ Private Labels

Journal of Marketing Channels, 2014
Umbrella branding (UB) strategies for manufacturers’ products have received considerable attention in the literature. Not much is known about this strategy for private labels. Using a game-theoretic approach, we reassess the benefits of introducing a private label in a distinct category, and provide favorable conditions for the retailer to implement ...
Nawel Amrouche, Tarek Ben Rhouma, Georges Zaccour   +2 more
openaire   +1 more source

Innovation in Private-Label Branding

Design Management Review, 2010
Private labels are taking on the national brands. Putting price aside, specialty retailers, supermarkets, and chains, such as Starbucks and Target, are creating high-margin, high-quality consumer goods and experiences that are enticing growing numbers of loyal and profitable customers.
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Consumers’ Perception of Private Label Brand

MADRAS AGRICULTURAL JOURNAL, 2019
The private Label Manufacturers Association (PLMA), founded in 1979 in US, states that Private label products comprise all goods sold under a retailer’s brand. That product can be the retailer’s own name or a name produced completely by the retailer. A private label brand is manufactured by a third-party producer or contract and sold under a retailer’s
Balaji P, Suresh M, Ashok K.R, Murugananthi D   +3 more
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Private Labels and National Brands: A Comparison Within Brand Extension

2015
This paper focuses on private labels and manufacturers’ brands; its specific goal is to answer the question whether they are the same in terms of their brand extension effectiveness. The paper reports the results of three experimental studies which analyze the impact of category fit and brand knowledge on brand extension of private label vs.
GROSSO, MONICA, CASTALDO, SANDRO
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Why do leading brand manufacturers supply private labels?

Journal of Business & Industrial Marketing, 2008
PurposePrivate labels are gaining increasing importance in many industries. While there are obvious benefits for retailers to embrace private labels, the standard explanations for manufacturers' involvement (idle capacity, buffer against follower brands, retailer's conditions) do not explain it completely.
J. Tomas Gomez-Arias, Laurentino Bello-Acebron   +1 more
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Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?

Journal of Marketing Research, 2012
While some researchers view private labels (PLs) as a key tool for retailer differentiation, others imply that consumers do not distinguish between PLs of different chains. This debate raises the question: Do a retail chain's PL investments subsidize rival PLs? In addition, how does this affect their choice share vis-à-vis national brands? The authors
Gijsbrechts, E., Szymanowski, M.G.
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