Results 271 to 280 of about 77,958 (315)

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

Journal of Marketing Research, 2010
Three-tiered private-label (PL) portfolio strategies (low-quality tier: economy PLs, mid-quality tier: standard PLs, and top-quality tier: premium PLs) are gaining interest around the world. Drawing on the context-effects literature, the authors postulate how the introduction of economy and premium PLs may affect the choice of mainstream-quality and ...
Geyskens, I., Gielens, K.J.P., Gijsbrechts, E.   +2 more
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Conceptual Approach on Private Label Brands

Indian Journal of Public Health Research & Development, 2018
The Indian retail era is witnessing the migration of trade activities from the national brand to phantom brand in the past decade. In spite of economical and political fluctuations, the Indian retail has emerged with promising sign of growth in Private label branding. The current study tries to correlate the economic theory with private labeling as the
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Assessing the vulnerability of private label brands

Journal of Product & Brand Management, 1995
Private label brands may be in danger as a result of recent changes in the marketing strategies used by private label firms. The primary competitive advantage of private label brands, good quality at low prices, may be lost if private label firms continue to modify and expand how their brands are marketed. Specifically, changes in private label brands′
Diane Halstead, Cheryl B. Ward
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Private Labels, Brands, and Competition Policy

2001
Abstract The growing use of private labels in recent years has affected significantly the landscape of retail competition, with major retailers no longer being confined to their traditional role as purchasers and distributors of branded goods. By selling their own-label products within their outlets they are competing with their upstream
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Private Label and Manufacturer Brand Coexistence

2018
Consumer goods categories consist of many different brands, and quality-wise, these range from economy brands to standard brands and premium brands. These brands either belong to manufacturers/suppliers, or to the retail chains in the form of private label brands.
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Store brand and perceived risk on private label brand attitude

Journal of Indian Business Research, 2020
Purpose The purpose of this paper is to find the influence of retailer equity and perceived risk on attitudes toward private label brand (PLB) grocery products. Design/methodology/approach Retailer equity includes four variables: retailer awareness, retailer association, retailer perceived quality and retailer loyalty.
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Should national brand manufacturers produce private labels?

Journal of Modelling in Management, 2007
PurposeThe purpose of this paper is to examine the question, “should national brand manufacturers produce private labels?”. Anecdotal evidence shows that though this is a common question for managers in different industries and countries, managers and companies react differently to it.
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Retailer Brand Loyalität durch Private Label Brands als Untersuchungsgegenstand

2017
Angesichts weitreichender Veranderungen der Marktbedingungen fur Handelsunternehmen steht die Markenfuhrung derzeit zahlreichen Herausforderungen gegenuber. Die zunehmende Verbreitung von Discountermarkten, die Einfuhrung des SB-Prinzips sowie die steigende Zahl an Unternehmensubernahmen (Fusionen und Akquisitionen) fuhren zu Konzentrationstendenzen ...
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Explaining National Brands and Private Labels Price Differentials: A Theoretical Model

2016
In the rapidly changing business environment of today, retailers’ private labels, and its associated power, can be a critical element to help retailers distinguish from competitors and to compete with national brands manufacturers. The present research suggests that the price differentials between NBs and PLs can be explained simultaneously by two ...
Matos, Pedro Verga, Vale, Rita Coelho do
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Consumers' Perceptions Towards Private Label Brands: A Case of Private Label Brands, Produced by Kenyan Supermarkets in Nairobi County

2019
À l'échelle mondiale, les principaux détaillants s'aventurent de plus en plus dans les marques de distributeur qui représentent plus de 20% de leurs ventes au détail, car les consommateurs à la recherche de valeur continuent de plus en plus à élargir leurs réseaux de préférences de marque.
Tina Kemunto Ontiria, William Ogwagwa Motari   +1 more
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