Results 191 to 200 of about 7,089 (242)

Understanding Algorithm Discounting in Artificial Intelligence Recommendations: Matching Anthropomorphic Agents to Consumer Goals

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Despite the proliferation of artificial intelligence (AI) in marketing, consumers often exhibit algorithm discounting—a tendency to evaluate AI‐generated recommendations less favorably than those from humans. Focusing on consumption goals, this study investigates how anthropomorphic AI agents (virtual assistants vs.
Jiayue Huang   +4 more
wiley   +1 more source

Beyond Reality Avoidance: Unraveling the Paradox of Escapism Through Self‐Monitoring and Autonomy Mechanisms for Consumers' Life Satisfaction

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation ...
Thamiris Magalhães de Sousa   +3 more
wiley   +1 more source

Bridging Fragmentation in Digital Transformation Research: Building an Interface Between Operations Management and Information Systems

open access: yes
Journal of Operations Management, EarlyView.
Sunil Tiwari   +7 more
wiley   +1 more source

Conducting Luxury Research: Methodological Foundations and Standards

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The field of luxury research has grown rapidly in recent years, corresponding to the economic importance of the luxury industry. Despite this, the luxury field lacks established methodological foundations for rigorous luxury research. This is particularly problematic as a core tenet of luxury research is that luxury differs from other sectors ...
Jonas Holmqvist   +3 more
wiley   +1 more source

In Favor of Digital Detox: Developing the Attitude Toward Digital Detox Scale

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The extensive usage of digital devices can lead to technological overload, potentially damaging interpersonal relations, individual performance, and personal well‐being. Digital detox describes consumers' counter‐reaction by intentionally reducing the use of digital devices for a specific period of time.
Svenja Winkler   +3 more
wiley   +1 more source

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