Results 231 to 240 of about 67,313 (262)

Herd behavior in purchasing books online

Computers in Human Behavior, 2008
Previous studies on informational cascades have stressed the importance of informational social influences in decision-making. When people use the product evaluations of others to indicate product quality on the Internet, online herd behavior occurs. This work presents four studies examining herd behavior of online book purchasing.
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Impact of point-of-purchase olfactory cues on purchase behavior

Journal of Consumer Marketing, 2017
Purpose This study aims to examine the impact of olfactory cues at the point of purchase on consumers’ purchase behavior in terms of sales. Design/methodology/approach The theory of semantic congruence and sensory marketing on consumer behavior is tested using data collected through an experiment and analyzed using quantitative methods.
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Nostalgic Advertising and Purchase Behavior

2018
Nostalgic advertising in marketing is considered as positive or favorable attitude towards people, place or things of the individuals when they were younger. The literature has discussed this area in many ways including its connections with the purchase intentions; however this research is conducted to identify the possible influence of nostalgic ...
Kamran Khan, Syed Karamatullah Hussainy
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Purchasing Behavior and Personal Attributes

Journal of Marketing, 1970
Jagdish N. Sheth, William F. Massy, Ronald E. Frank, Thomas Lodahl   +3 more
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Store atmosphere and purchasing behavior

Journal of Retailing, 1994
Abstract This study extends the Donovan and Rossiter (1982) study which introduced the Mehrabian-Russell (M-R) environmental psychology model into the store atmosphere literature. Donovan and Rossiter's study was exploratory in that student subjects were used and intentions rather than shopping behavior were measured. The present study uses a broader
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Post-purchase behavior

2023
Katja Gelbrich, Stefan Müller, Stanford Westjohn   +2 more
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Neuroemotions and Behavior in the Purchase Process

EVOLUTIONARY STUDIES IN IMAGINATIVE CULTURE
Emotions are the fundamental pillar of neuromarketing, the perception of hedonic, utilitarian value, the emotions experienced by customers during the buying process and the effect the behavior of each stage is seen from the brain structures of the mind. The sample selected for the study was 354 real customers of supermarkets in the city of Riobamba and
null Luz Maribel, null Vallejo-Chávez, null María Isabel, null Gavilánez-Vega, null Ana Julia, null Vinueza-Salinas, null María Guadalupe Escobar-Murillo   +6 more
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The Influence of Emotion and Cognition on Purchase Intention or Purchase Behavior

Advances in Economics, Management and Political Sciences
The expansion and innovation of society have led to a progressive improvement in people's standards of living in recent years. But the following competitive pressure influences consumers' emotions and makes them irrationally consume. By reviewing and analyzing several relevant studies, this paper explores how emotion and cognition affect consumers ...
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Factors affecting green purchase behavior: A systematic literature review

Business Strategy and the Environment, 2023
Justin Paul, Kavita Sharma
exaly  

The impact of imitation on Chinese social commerce buyers’ purchase behavior: The moderating role of uncertainty

International Journal of Information Management, 2021
Xiayu Chen, Robert Davison, Yezheng Liu   +2 more
exaly