Results 21 to 30 of about 13,497 (266)
Purchase intention and purchase behavior online: A cross-cultural approach [PDF]
Heliyon, 2020 This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and self-efficacy in online stores, contrasting ...
Peña García, Nathalie +3 more
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Experiential Marketing Dynamics: Multiple mediator analysis of the experiential marketing - purchase intentions relationship [PDF]
المجلة العلمية للدراسات والبحوث المالية والتجارية, 2021 Purpose: This paper aims to test the claimed influence of Experiential Marketing (EM) on consumers' purchasing intentions of smartphones. The study also examines the mediating roles of customer satisfaction, brand loyalty, brand advocacy, and brand ...
Hend Hassan, Ahmed Abdelkader
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Attitude and Purchase Intention to Generic Drugs [PDF]
International Journal of Environmental Research and Public Health, 2021 Generic drugs were instituted in 1984 in the United States. Since that time, many studies have been conducted in several countries into consumer attitude and behavior when purchasing generic drugs. Understanding the factors that can influence attitude and purchasing intention in this segment has been a challenge.
Ricardo Arcaro +3 more
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Mining Purchase Intent in Twitter
Computación y Sistemas, 2019 Most social media platforms allow users to freely express their beliefs, opinions, thoughts, and intents. Twitter is one of the most popular social media platforms where users’ post their intent to purchase. A purchase intent can be defined as measurement of the probability that a consumer will purchase a product or service in future. Identification of
Haque, Rejwanul +3 more
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Understanding the Impact of Chatbots on Purchase Intention
, 2022 This paper aims to understand the use of chatbots as digital assistants in e-commerce sites. We investigate the impact of several chatbot attributes, specifically perceived usefulness, perceived ease of use, and trust on consumer attitude and satisfaction with the chatbot, and the effect of these two outcomes on purchase intention. A survey was carried
Ana Maria Soares +2 more
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Studi Perbedaan Niat Beli Green Electricity Product Berdasarkan Gender
Ekuilibrium: Jurnal Ilmiah Bidan Ilmu Ekonomi, 2017 Consumers adapt to this situation by considering environmental issue when shopping and by their purchase behavior. The aims of this paper are examines of differences of environment awareness and purchase intentions between male and female of students of
Tias Andarini Indarwati +1 more
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A rising trend in eco-friendly products: A health-conscious approach to green buying
Heliyon, 2023 This study aims to develop and test the hypothesis of the relationship between green perceived value, green perceived risk, green trust, and green purchase intentions especially the moderator effect of gender on relationship of green trust and green ...
Linh Nguyen Tran Cam
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Behavioral Sciences, 2023 Mindfulness refers to paying attention to the present sensation, attention, and thoughts without judgment and is proven to enhance sensations. Although researchers began to investigate the role of mindfulness in consumer decision-making, few studies pay ...
Bingcan Li +3 more
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PLoS ONE, 2022 This study aims to investigate how young Chinese consumers make purchase intentions towards Western brands under the influence of two conflicting values and CSR, which is insufficiently discussed in the current literature.
Fei Long +3 more
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Explore the Feeling of Presence and Purchase Intention in Livestream Shopping: A Flow-Based Model
Journal of Theoretical and Applied Electronic Commerce Research, 2023 Livestream shopping has attracted great attention in an increasingly digitalized society. This study is to explore the mechanism through which social presence and physical presence affect consumer purchase intentions in livestream shopping as an emerging
Jielin Yin, Yinghua Huang, Zhenzhong Ma
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