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Negative Purchase Intent Identification in Twitter [PDF]
Proceedings of The Web Conference 2020, 2020 Social network users often express their discontent with a product or a service from a company on social media. Such a reaction is more pronounced in the aftermath of a corporate scandal such as a corruption scandal or food poisoning in a chain restaurant. In our work, we focus on identifying negative purchase intent in a tweet, i.e.
Samed Atouati, Xiao Lu, Mauro Sozio
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Explore the Feeling of Presence and Purchase Intention in Livestream Shopping: A Flow-Based Model
Journal of Theoretical and Applied Electronic Commerce Research, 2023 Livestream shopping has attracted great attention in an increasingly digitalized society. This study is to explore the mechanism through which social presence and physical presence affect consumer purchase intentions in livestream shopping as an emerging
Jielin Yin, Yinghua Huang, Zhenzhong Ma
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Traceability system for capturing, processing and providing consumer-relevant information about wood products: System solution and its economic feasibility [PDF]
, 2015 Current research and practice reports indicate the existence of purchase barriers concerning eco-friendly products, e.g. wood products. These can be ascribed to consumers' mistrust regarding the non-observable environmental impact of wood products.
Appelhanz, Shanna +3 more
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Impact of Advertising Appeals on Purchase Intention [PDF]
Management - Journal for theory and practice of management, 2016 Companies use various appeals in their advertising practice to impact consumers’ attitudes and purchase intention by an advertisement. Advertising appeals can be divided into rational or emotional, depending on whether companies want to influence the rational or the emotional motives of the consumer to purchase of the advertised product. Since there is
Jovanović, Predrag +2 more
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Cogent Business & Management, 2019 Prior research on the impact of consumer innovativeness on new product purchase intentions experienced confusion about the definition of innovativeness and the interest in a specific domain.
Salem A. Al-Jundi +2 more
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The influence of product innovation messages on the intention to purchase incumbent products
Journal of Innovation & Knowledge, 2021 How do product innovation messages delay purchase intentions? Few studies offer answers to this question. Building on the literature of regulatory focus and framing effects, this study aims to identify the mechanism of the relationships among product ...
Kyootai Lee +3 more
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The effects of label design characteristics on perceptions of genetically modified food [PDF]
, 2012 Objective. To explore the effects on perceptions of labelling food for genetically modified content. Background: there is increasing public pressure for the compulsory labelling of genetically modified food content on all food products, and yet little is
Coulson, N +5 more
core +2 more sources
Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention [PDF]
, 2017 This research aims to assess the correlations between awareness of green marketing, corporate social responsibility (CSR), product image, corporate reputation and consumer purchase intentions toward green products.
Norazah Mohd Suki, Norbayah Mohd Suki
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Journal of Secretary and Business Administration, 2019 Environmental issues are getting worse and worse. Indonesia is the second country to dispose of the largest marine waste in the world because the level of knowledge of the community regarding environmental impacts is still low. This study aims to determine how much influence the green brand on purchase intention mediated by green knowledge in Nestle ...
Arry Widodo, Giovani Antania Hanjani
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Administrative Sciences, 2018 The purpose of the present study was to investigate the factors that influence the purchase intentions of Generation Y students towards the fast food industry in Nilai, Malaysia.
Aiyun Xiao, Shaohua Yang, Qaisar Iqbal
doaj +1 more source