Results 31 to 40 of about 13,497 (266)
Jurnal Akuntansi, Manajemen dan Ekonomi, 2022 This study is a survey research that aims to determine and analyze the effect of brand popularity, perceived quality, price, and need on purchase intentions on iPhone products at Purwokerto city.
Herna Rizaldi
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Impact of Advertising Appeals on Purchase Intention [PDF]
Management - Journal for theory and practice of management, 2016 Companies use various appeals in their advertising practice to impact consumers’ attitudes and purchase intention by an advertisement. Advertising appeals can be divided into rational or emotional, depending on whether companies want to influence the rational or the emotional motives of the consumer to purchase of the advertised product. Since there is
Jovanović, Predrag +2 more
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Cogent Business & Management, 2019 Prior research on the impact of consumer innovativeness on new product purchase intentions experienced confusion about the definition of innovativeness and the interest in a specific domain.
Salem A. Al-Jundi +2 more
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Negative Purchase Intent Identification in Twitter [PDF]
Proceedings of The Web Conference 2020, 2020 Social network users often express their discontent with a product or a service from a company on social media. Such a reaction is more pronounced in the aftermath of a corporate scandal such as a corruption scandal or food poisoning in a chain restaurant. In our work, we focus on identifying negative purchase intent in a tweet, i.e.
Samed Atouati, Xiao Lu, Mauro Sozio
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The influence of product innovation messages on the intention to purchase incumbent products
Journal of Innovation & Knowledge, 2021 How do product innovation messages delay purchase intentions? Few studies offer answers to this question. Building on the literature of regulatory focus and framing effects, this study aims to identify the mechanism of the relationships among product ...
Kyootai Lee +3 more
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The Impact of Augmented Reality Attributes on Purchase Intentions: The Moderating Role of Brand Familiarity Among Generation Z. [PDF]
Mağallaẗ Rāyaẗ Al-Dawliyyaẗ Lil ʿulūm Al-TiğāriyyaẗThis research aimed to examine the influence of Augmented Reality (AR) Attributes on Purchase Intentions (PIs) and the moderating effect of Brand Familiarity (BF) within Generation Z.The research analyzed the concepts and dimensions of AR Attributes ...
Prof. Wageeh A. Nafei +2 more
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Journal of Secretary and Business Administration, 2019 Environmental issues are getting worse and worse. Indonesia is the second country to dispose of the largest marine waste in the world because the level of knowledge of the community regarding environmental impacts is still low. This study aims to determine how much influence the green brand on purchase intention mediated by green knowledge in Nestle ...
Arry Widodo, Giovani Antania Hanjani
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The Stochastic Modeling of Purchase Intentions and Behavior [PDF]
Management Science, 1998 A common objective of social science and business research is the modeling of the relationship between demographic/psychographic characteristics of individuals and the likelihood of certain behaviors for these same individuals. Frequently, data on actual behavior are unavailable; rather, one has available only the self-reported intentions of the ...
Martin R. Young +2 more
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Administrative Sciences, 2018 The purpose of the present study was to investigate the factors that influence the purchase intentions of Generation Y students towards the fast food industry in Nilai, Malaysia.
Aiyun Xiao, Shaohua Yang, Qaisar Iqbal
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Frontiers in Sustainable Food SystemsIntroductionThis study investigates the effect of shapes in food packaging graphics (SFPG) on consumer purchase intentions. While prior research has primarily focused on cross-modal associations between SFPG and other sensory modalities (e.g., taste ...
Shichang Liang +7 more
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