Results 41 to 50 of about 336,838 (308)
Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 2020 Viral advertising has become a trending topic nowadays. This study aims to examine the effect of advertising appeals on viral advertising, brand awareness, and purchase intentions with the hedonic personality playing as a moderating role.
Wisnu Prajogo, Edi Purwanto
doaj +1 more source
Consumer Purchasing: When Does Corporate Social Responsibility Matter? [PDF]
, 2016 Almost all companies engage in corporate social responsibility (CSR) programs, and often times consumers are unaware of this. As societal pressures on companies and organizations to be more responsible increases, so have the practices companies have ...
Blecker, Abigail
core +1 more source
The Influence of Sugar-Sweetened Beverage Health Warning Labels on Parents' Choices [PDF]
, 2016 US states have introduced bills requiring sugar-sweetened beverages (SSBs) to display health warning labels. This study examined how such labels may influence parents and which labels are most impactful.
core +1 more source
Antecedents of Smartphone Purchase Intention
IJEBD (International Journal of Entrepreneurship and Business Development)Purpose: The objective of this study is to examine and explain (1) how brand image affects purchase intention and (2) how brand image affects customer satisfaction. (3) how purchase intention is impacted by customer satisfaction; (4) how purchase intention is impacted by online customer reviews (5) Customer satisfaction acts as a mediator in the link ...
Safira Hanief Mardhotillah +2 more
openaire +2 more sources
Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase [PDF]
Recherche et Applications en Marketing (English Edition), 2014 Counterfeiting is a major issue for companies, public institutions and consumers. Despite extensive literature on the subject in marketing, an instrument for measuring the wide variety of the determinants of attitude towards and intention to purchase counterfeit products is missing.
Viot, Catherine +2 more
openaire +4 more sources
Cell wall target fragment discovery using a low‐cost, minimal fragment library
FEBS Letters, EarlyView.LoCoFrag100 is a fragment library made up of 100 different compounds. Similarity between the fragments is minimized and 10 different fragments are mixed into a single cocktail, which is soaked to protein crystals. These crystals are analysed by X‐ray crystallography, revealing the binding modes of the bound fragment ligands.
Kaizhou Yan +5 more
wiley +1 more source
Factors Influencing Online Purchase Intention in Qatar
International Journal of E-Business Research, 2021 This study investigated the factors influencing consumers' purchase intention from online stores in Qatar. Moreover, it tried to verify if payment method moderates the relationships concerning the suggested factors and online purchase intention. This research extended the theory of reasoned behavior (TRA) with trust as a predictor and payment method as
Lubna Alkailani, Emad Ahmed Abu-Shanab
openaire +3 more sources
The ubiquitin ligase RNF115 is required for the clearance of damaged lysosomes
FEBS Letters, EarlyView.Upon lysosomal rupture, an E3 ubiquitin ligase RNF115 translocates from the cytosol to the damaged lysosomal membrane. Moreover, RNF115 depletion impairs the clearance of damaged lysosomes, identifying it as a key regulator of lysosomal quality control.
Sae Nakanaga +3 more
wiley +1 more source
Effects of Chronic Regulatory Focus and Product Type on Internet Purchase Decisions [PDF]
, 2011 This study draws on Regulatory Focus Theory (RFT; Higgins 1987) to explore factors that affect a consumer’s online purchase attitudes and intentions. According to RFT, consumers tend to be either chronically promotion- or prevention-focused.
Ryan, Chad
core +1 more source
Influence of Augmented Reality on Purchase Intention
, 2022 This article explores the influence of augmented reality (AR) on purchase intention. First, an overview is provided of previous research in the field of electronic commerce, augmented reality technology, and the use of augmented reality technology in the field of electronic commerce, following an overview of the specifics of the Croatian market whose ...
Ana Zagorc, Andrija Bernik
openaire +1 more source