Results 101 to 110 of about 4,927,408 (278)

Making Sense in Marketing–Sensory Strategies For International Quick Service Restaurants

Adhyayan: A Journal of Management Sciences, 2018
"Given the importance of Sensory Marketing in the field of QSR (Quick Service Restaurant) industry, the objective of this paper is to identify the key sensory factors that influence customers’ selection of a fast food restaurant. The purpose is to find out the factors in order of influence to answer the question of whether sensory factors ...
Sharafat Hussain, Mohammed Abdul Azeem
openaire   +1 more source

Human Capital Robotic Integration and Value Creation for Organizations

Journal of Organizational Behavior, EarlyView.
ABSTRACT Due to rapid advancements in artificial intelligence and machine learning, the research conversation has drifted from viewing robots as replacements for humans (i.e., the substitute view) to a view that considers the possible benefits of human–robot collaboration in the workplace (i.e., the complementary view).
Chou‐Yu Tsai, Jason D. Marshall, Rory Eckardt, Shelley D. Dionne, Malte F. Jung, YoYo Tsung‐Yu Hou, Biying Yang   +6 more
wiley   +1 more source

A survey on consumer perception: Southeast Asian restaurants in Minneapolis, Minnesota [PDF]

, 2000
Plan BThe hospitality industry comprises the major segments of the industry; food service, lodging, travel and recreation. Millions of people who eat out every day have a wide variety of needs and tastes. Minneapolis was ranked 25 h among cities with 200,
Vangvanitchyakorn, Titima
core  

Multisensory dimensions effect on affective attitudes, restaurant attachment and positive word of mouth in quick-service restaurants [PDF]

, 2020
The purpose of this study was to examine the impact of multisensory dimensions (smell, sound, sight, taste and touch) on affective consumer attitudes towards quick-service restaurants as well as restaurant attachment, and in turn positive word of mouth ...
Chuchu, Tinashe, Mashao, Mmakoma Priscilla, Maziriri, Eugine Tafadzwa   +2 more
core   +1 more source

Coping Practices of Small‐ and Medium‐Sized Enterprises Facing Power Asymmetry in Digital Platform Business

Strategic Change, EarlyView.
ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley   +1 more source

The Contextual Autonomy Principle: When and Why Social Service Robots Are Perceived as Ethical

Psychology &Marketing, EarlyView.
ABSTRACT As social service robots move into both public and private settings, perceived ethicality becomes a key condition of adoption. We propose that the same robotic capability can acquire different ethical meanings depending on context, governance form, and social presence. Across three studies, we show that restaurant (vs.
Lars Meyer‐Waarden, Julien Cloarec
wiley   +1 more source

AI-Based Sentiment Analysis of E-Commerce Customer Feedback: A Bilingual Parallel Study on the Fast Food Industry in Turkish and English

Journal of Theoretical and Applied Electronic Commerce Research
Across digital platforms, large-scale assessment of customer sentiment has become integral to brand management, service recovery, and data-driven marketing in e-commerce.
Esra Kahya Özyirmidokuz, Bengisu Molu Elmas, Eduard Alexandru Stoica   +2 more
doaj   +1 more source

ACCEPTABILITY AND ANTIOXIDANT PROPERTIES OF CONVENIENCE FOOD PRODUCTS FORTIFIED WITH MUSHROOMS

The Bioscientist, 2023
This study sought to address the challenge of increasing availability of mushrooms to consumers in Nigeria by formulating them into convenience food products.
F. Ogbo, J. Okaforanyali, O Chifumnanya, T. Ajakor   +3 more
doaj  

Beyond Reality Avoidance: Unraveling the Paradox of Escapism Through Self‐Monitoring and Autonomy Mechanisms for Consumers' Life Satisfaction

Psychology &Marketing, EarlyView.
ABSTRACT This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation ...
Thamiris Magalhães de Sousa, Flávio Santino Bizarrias, Thelma Valéria Rocha, Larissa Luz Raposo   +3 more
wiley   +1 more source

The Physical, Emotional, and Autonomous Anthropomorphism of Service Chatbots

Psychology &Marketing, EarlyView.
ABSTRACT Prior research on chatbot anthropomorphism has often treated it as a unidimensional construct, producing inconsistent findings regarding how human‐like design cues shape user responses. This study conceptualizes anthropomorphism as a multidimensional higher‐order perception comprising three distinct forms of anthropomorphic attribution ...
Yangjuan Hu, Fulya Acikgoz, Shubin Yu
wiley   +1 more source