Results 1 to 10 of about 8,204 (250)

Consumer responses to rebranding to address racism. [PDF]

open access: yesPLoS ONE, 2023
In 2020, following the death of George Floyd and the renewed national focus on racism, many food brands with racist names and packages announced they would rebrand. Brands differed in their extent of rebranding (some only removed an image, whereas others
Maria Kalaitzandonakes   +2 more
doaj   +4 more sources

Rebranding of Predatory Journals and Conferences: Understanding Its Implication and Prevention Strategy. [PDF]

open access: yesCureus, 2023
Academic conference participation and publications serve as a litmus test to evaluate researchers irrespective of their scientific discipline. Predatory or fake conferences and journals exploit this issue and rebrand themselves through multiple methods ...
Martinino A   +3 more
europepmc   +2 more sources

Inclusion in citizen science: The conundrum of rebranding [PDF]

open access: greenScience, 2021
Does replacing the term “citizen science” do more harm than good? As the scientific community, like society more broadly, reckons with long-standing challenges around accessibility, justice, equity, diversity, and inclusion, we would be wise to pay ...
Caren B. Cooper   +14 more
openalex   +2 more sources

Analysing different aspects and dimensions of rebranding, what is the efficacy of urban rebranding strategies?

open access: yesFields, 2021
Rebranding strategies are fundamental to counteracting economic degeneration and improving inter-city competitiveness of urban areas. Iconic architecture is often associated with brand identity in this context.
Stacey Barratt
doaj   +3 more sources

Green rebranding: Regenerative agriculture, future-pasts, and the naturalisation of livestock. [PDF]

open access: yesTrans Inst Br Geogr, 2022
Anxieties around the relationship between livestock agriculture and the environmental crisis are driving sustained discussions about the place of beef and dairy farming in a sustainable food system.
Cusworth G   +3 more
europepmc   +2 more sources

The effects of corporate rebranding on customer satisfaction and loyalty: Empirical evidence from the Ghanaian banking industry

open access: goldCogent Business & Management, 2018
The study examined whether or not the rebranding activities in the Ghanaian banking industry, had any influence on customers’ perception on service quality, their level of satisfaction and their level of loyalty.
Bylon Abeeku Bamfo   +2 more
doaj   +2 more sources

Rebranding Southeast Asia

open access: goldJournal of Southeast Asian Studies, 2018
Southeast Asia with different geographical landscapes and inhabited by diversities of people with unique cultures and recognize as Asian cultural mosaic and branding this region as a fast growing in many aspects, politics, economy, infrastructure and cultural development.
Hanafi Hussin
openalex   +4 more sources

Theory and Practice of Organization Rebranding [PDF]

open access: yesBìznes Inform, 2021
In the conditions of current trends of the development of national and world economy, as well as the main directions of the national business development, the issues related to the branding of goods and organizations in the markets become especially ...
Lysytsia Nadiia M.   +3 more
doaj   +2 more sources

CORPORATE REBRANDING OF GRAMEDIA STORE (CORPORATE REBRANDING DI GRAMEDIA STORE)

open access: yesEdutech, 2016
. The purposes of this research are to determine the stages of analysis, planning, and evaluation of corporate rebranding process of Gramedia Book Store to be Gramedia Store to rise stakeholder’s awareness. The method used is descriptive qualitative with
Natasha Helena Kairupan   +2 more
doaj   +3 more sources

Intrinsically Important: rebranding faculty development as a unifying key concept for CanMEDS 2025. [PDF]

open access: yesCan Med Educ J, 2023
Intrinsically Important: rebranding faculty development as a unifying key concept for CanMEDS 2025 Importance intrinsèque : Changer l’image de marque du perfectionnement du corps professoral en tant que concept clé unificateur pour CanMEDS 2025 Mia Lang ...
Lang M   +4 more
europepmc   +2 more sources

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