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Analysing different aspects and dimensions of rebranding, what is the efficacy of urban rebranding strategies? [PDF]
Fields, 2021 Rebranding strategies are fundamental to counteracting economic degeneration and improving inter-city competitiveness of urban areas. Iconic architecture is often associated with brand identity in this context.
Stacey Barratt
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Consumer responses to rebranding to address racism. [PDF]
PLoS ONE, 2023 In 2020, following the death of George Floyd and the renewed national focus on racism, many food brands with racist names and packages announced they would rebrand. Brands differed in their extent of rebranding (some only removed an image, whereas others
Maria Kalaitzandonakes +2 more
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Research in Hospitality Management, 2022 The purpose of this study is to provide a better insight into the impact of rebranding on stakeholders; the case for this study is the rebranding of the Hotel Management School (HMS).
Anna Spenkelink +2 more
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THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2016 The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
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Неофилология, 2023 In a situation of intensive changes in society, the conditions for the functioning of companies change dramatically, and there is a need to transform the existing brand. In 2022, the reaction of domestic glossy publications to the objective conditions of
E. A. Zvereva
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Informasi, 2020 This paper explains how the process of rebranding the logo of the Directorate General of Taxes (DGT) of the Republic of Indonesia carried out by DGT public relations in shaping the image by displaying the cultural values of the Ministry of Finance.
Febri Noviardi +2 more
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Makna Konotasi Rebranding Logo TVRI
Mudra: Jurnal Seni Budaya, 2020 Tulisan ini dibuat guna memahami makna konotasi pada tanda serta pesan komunikasi visual yang terkandung dalam rebranding logo TVRI. Bagi desainer komunikasi visual, mempelajari dan memanfaatkan semiotika komunikasi visual untuk memahami tanda verbal dan
Sumbo Tinarbuko
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The effect of rebranding on brand image and its impact on customer loyalty on Gojek
JPPI (Jurnal Penelitian Pendidikan Indonesia), 2022 This study aims to determine the effect of Rebranding on brand image and customer loyalty to Gojek. The data used are primary data from questionnaires distributed to 214 UNSADA student respondents who used Gojek services in the past year.
Firsan Nova
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REBRANDING ON THE CONSUMER MARKET
Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut", 2016 Degree of knowledge and researchers in the scientific literature about trademark rebranding is investigated in the article. The place of rebranding in a marketing strategy is analysed.
О. Ю. Гнідіна +1 more
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Journal des anthropologues, 2022 Informé par une enquête ethnographique de quatre ans à l’université de Galway (Irlande), cet article considère l’égalité des sexes et l’internationalisation, comprises comme des sites de conflits contemporains dans l’enseignement supérieur. Il soutient que les processus extractivistes mondiaux sont liés à des pratiques d’exploitation au sein des ...
openaire +2 more sources