Results 31 to 40 of about 35,905 (277)
Failure matters: Reassembling eco-urbanism in a globalizing China [PDF]
, 2017 This paper is an attempt to reassess the role of failure in policy mobilities. Empirically, this paper examines the various aftermaths of, and the continuing trans-local connections originating from, the prominent but un-materialized Sino-British ...
Chang, I-Chun Catherine
core +2 more sources
Towards Symmetry in the Law of Branding [PDF]
, 2011 Companies sometimes want to abandon an old identity and rebrand with a new one. Trademark law probably does not have much to say about rebranding in itself.
Tushnet, Rebecca
core +2 more sources
, 2010 Existing literature has shown that effective branding/ re-branding can positively impact customer purchase preferences and intentions, satisfaction and loyalty and a firm’s financial performance.
Huang, Pingshan
core +1 more source
Human Resource Development Quarterly, EarlyView.ABSTRACT Talent management involves the systematic planning, acquisition, development, performance management, engagement, and retention of employees identified as “talent.” Little is known about the relationship between organizations' talent perspectives and talent management practices.
Amro Aljbour, Erica French, Muhammad Ali
wiley +1 more source
Este proyecto consiste en un rediseño de Jaal Jao (Jaal Jao, s.f.), una pequeña marca mexicana de cervezas artesanas situada en Puerto Escondido, Oaxaca. Este trabajo surge tras explorar diferentes opciones de rediseño, gracias a un proceso inicial de búsqueda en plataformas digitales como TikTok e Instagram, de empresas dispuestas a colaborar y ...
openaire +2 more sources
The Impact of Crises on Rebuilding the National Image: The Paradox of Nigeria’s Rebranding [PDF]
, 2018 This paper sets out to examine the ideals of rebranding in the national image rebuilding process, fetching examples from Nigeria’s experience. The discourse also examines the concepts of image and the impact of anti-social behaviour of citizens on the ...
Iyorza, Stanislaus
core
Turning the Tables: Leveraging Purpose as a Strategic Advantage for SMEs
Strategic Change, EarlyView.ABSTRACT When executed well, purpose can become a transformative force, turning a business into a breakout success. Despite the wave of purpose‐driven businesses in recent years, the concept of purpose remains underdeveloped. Purpose is a core component of business models but is difficult to retrofit into large corporations, which makes it especially ...
Klaus Heine, Glyn Atwal, Sonja Sperber
wiley +1 more source
Rebranding as a way of company long-lasting existence in the market [PDF]
Marketing i Menedžment Innovacij, 2011 In the article the authors investigate the essence of rebranding and experience in it by companies in modern market conditions, reasons, tasks, methods of its conducting.
S.M. Makhnusha, O.V. Oleynik
doaj
Stretching ties: social capital in the rebranding of Coos County, New Hampshire [PDF]
, 2011 Place rebranding is gaining in popularity as cities and rural communities alike attempt to expand their revenue streams through innovative marketing strategies that seek to revitalize or create tourism destinations.
Dillon, Michele
core +1 more source
Public Administration and Development, EarlyView.ABSTRACT This article explores the management adaptation strategies non‐governmental organizations (NGOs) managers employ in order to operate in repressive political environments. It answers the question: how do NGO managers initiate, manage and sustain internal change when the political/regulatory environment changes?
Charles Kaye‐Essien +2 more
wiley +1 more source