Results 41 to 50 of about 40,501 (317)

Social Media Rebranding Strategies for Expanding Audience Reach on Higher Education Institution Promotions and Admissions

open access: yesTechnium Social Sciences Journal, 2023
This study investigates social media rebranding strategies for expanding audience reach in higher education institution promotions and admissions, focusing on computer-mediated communication (CMC) in private universities.
Marwa Ulfa, Farida Hariyati, D. Akbari
semanticscholar   +1 more source

Upaya Rebranding Produk Property Pada Perumahan dalam Meningkatkan Kredibilitas Pembeli Pada PT. Cendana Indo Pratama

open access: yesJurnal Informatika Ekonomi Bisnis, 2023
Cendana Indo Pratama is a company engaged in the General Contractor field, among the business units developed by PT. Cendana Indo Pratama, one of which is in the property sector which is currently being built, namely the Bimura Residence housing in the ...
A. Cahyaningtiyas, A. Wahab, A. Fajri
semanticscholar   +1 more source

Rebranding Logo dan Visualisasi Foto Produk UMKM di Kelurahan Gunung Anyar Tambak, Kota Surabaya  

open access: yesReslaj : Religion Education Social Laa Roiba Journal, 2023
This service to MSMEs in Gunung Anyar Tambak Village is focused on MSMEs that produce pastries. The purpose of this study was to find out the rebranding activities for making logos and images of MSME products in Gunung Anyar Tambak Village, Gunung Anyar ...
Shinta Rifianing Prasetya   +2 more
semanticscholar   +1 more source

Assessment and support of the digitalization of businesses in Europe during and after the COVID‐19 pandemic

open access: yesRegional Science Policy &Practice, EarlyView., 2023
Abstract The COVID‐19 pandemic in 2020–2021 has created an unprecedented incentive to digitize firms. This paper aims to explore how European companies may have responded to COVID‐19 through digitalization. An online survey of experts from 22 European countries showed that software technologies supporting online meetings, remote working and e‐commerce ...
Wojciech Dyba, Eleonora Di Maria
wiley   +1 more source

Beyond Kahoot! Reflections and guidelines from a serial gamifying educator on when and how to effectively use games and game elements in anatomical education

open access: yesAnatomical Sciences Education, EarlyView.
Abstract According to Nietzsche, “In every real [adult], a child is hidden that wants to play.” In everyday life, playfulness and competition can make routine or dull tasks more engaging and can offer educators opportunities to engage a learner in a more entertaining or interactive manner.
Judi Laprade
wiley   +1 more source

The rebranding strategy of Azarine Cosmetic

open access: yesPRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat, 2023
Background: Brands and companies become more competitive nowadays, and there is a need to maintain its existence, especially in sector such as cosmetic and beauty.
Valerie Phoebe Sukamto, Intan Primadini
semanticscholar   +1 more source

Can social media provide early warning of retraction? Evidence from critical tweets identified by human annotation and large language models

open access: yesJournal of the Association for Information Science and Technology, EarlyView.
Abstract Timely detection of problematic research is essential for safeguarding scientific integrity. To explore whether social media commentary can serve as an early indicator of potentially problematic articles, this study analyzed 3815 tweets referencing 604 retracted articles and 3373 tweets referencing 668 comparable non‐retracted articles. Tweets
Er‐Te Zheng   +3 more
wiley   +1 more source

Rebranding after international acquisitions: challenges of legitimation in emerging and developed countries

open access: yesInternational Marketing Review
PurposeThis study describes how a multinational enterprise (MNE) gains acceptance after rebranding acquired brands from different countries among its internal and external stakeholders and identifies factors that influence this process.Design/methodology/
Manoella Antonieta Ramos   +2 more
semanticscholar   +1 more source

The Influence of Rebranding on Brand Value Within Cosmetic Industry Sector: Mediating Role of Value Engineering

open access: yesJournal of Law and Sustainable Development, 2023
Introduction: Rebranding became a marketing strategy for many organizations now. Cosmetics organizations are adopting rebranding strategy in order to increase the reach for their products.
Prof. Tareq Nael Hashem
semanticscholar   +1 more source

The Many Faces of Talent Management: Organizational Perspectives on Talent and Talent Management Practices in Jordan

open access: yesHuman Resource Development Quarterly, EarlyView.
ABSTRACT Talent management involves the systematic planning, acquisition, development, performance management, engagement, and retention of employees identified as “talent.” Little is known about the relationship between organizations' talent perspectives and talent management practices.
Amro Aljbour, Erica French, Muhammad Ali
wiley   +1 more source

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