Results 41 to 50 of about 8,204 (250)

Peranan Public Relations dalam Rebranding TVRI untuk Membentuk New Image

open access: yesJKG (Jurnal Komunikasi Global), 2020
Indonesian state-run television (TVRI) is a state-owned public broadcasting institution that aired since August 24, 1962. However, along with media development, TVRI has been largely abandoned by Indonesians.
Meinati Fajar Rizki
doaj   +1 more source

REBRANDING MENTARI BOOKS MELALUI EVENT 360DEGREE MENTARI

open access: yesJurnal Visi Komunikasi, 2017
Rapid changes in the business world make brand owners think of strategic steps to continue to exist and develop. A brand that has long been known by the public is not guaranteed to be at the forefront.
Rana Hana
doaj   +1 more source

Rebranding UMKM Desa Watugolong: Meningkatkan Brand Awareness dari UMKM Keripik Gadung

open access: yesNusantara Community Empowerment Review, 2023
The role of UMKM is very significant to the Indonesian economy, both in terms of the number of business units, employment, and contribution to gross domestic product (GDP).
Devina Febrianti   +5 more
semanticscholar   +1 more source

CORPORATE REBRANDING FRAMEWORK BY CGV CINEMAS (CORPORATE REBRANDING FRAMEWORK OLEH CGV CINEMAS)

open access: yesEdutech, 2018
. The purpose of research are to determine the stages of analysis, planning and eval-uation of corporate rebranding framework of CGV Blitz to be CGV Cinemas. This research uses descriptive method with qualitative data type. Data collection method used in
Silka Khairunnisa   +2 more
doaj   +1 more source

PEMBENTUKAN BRAND LOYALTY MELALUI REBRANDING DAN RATIONAL APPEALS

open access: yesJurnal Ekonomi dan Bisnis, 2017
In the competitive telecomunication industry, brand loyalty has become an important issue. Strong brand and marketing activity are becoming one of the critical levers for company’s differentiation and successed.
Dewi Zahrotul Munifa Dila
doaj   +1 more source

Micro, Small, and Medium Enterprises (MSMEs) Rebranding

open access: yesJurnal Pemberdayaan Masyarakat Madani, 2022
Micro, Small, and Medium Enterprises (MSMEs) have great potential to drive the country's economy, especially in developing countries like Indonesia. However, many views often reveal that MSMEs have low competitiveness.
Dienni Ruhjatini Sholihah   +2 more
doaj   +1 more source

Rebranding Originality for the Age of AI

open access: yesInternational Journal of Emerging and Disruptive Innovation in Education : VISIONARIUM, 2023
"Originality" has been a longstanding focal point within the college classroom, with students being encouraged to embrace creativity and boldness.
Jason Gulya
semanticscholar   +1 more source

Rebranding Samosir Island As City of Foreign Tourists

open access: yesJurnal Bina Praja, 2023
Tourism contributes greatly to a developing country as one of the driving sectors of the economy. The government and the management of tourist destinations must consistently improve the quality of tourism in terms of destinations, industries ...
B. Simandjorang   +5 more
semanticscholar   +1 more source

Rebranding Theoretical Aspects [PDF]

open access: yesInternational Journal of Trend in Scientific Research and Development, 2018
The article analyzes rebranding definitions, rebranding advantages and disadvantages, rebranding case analysis. Rebranding is a calculated business solution. This is a deliberate decision to improve the reputation and image of your business. A new brand identity can complement the company both internally and externally.
openaire   +1 more source

BRAND COMMUNICATION OF TOURIST DESTINATIONS DURING THE COVID-19 PANDEMIC

open access: yesRussian Studies in Culture and Society, 2022
This article explores the effective practices of brand communications of tourist destinations during the pandemic. The relevance of the chosen topic is due to the economic crisis caused by the pandemic and, as a consequence, the need to revise the brand ...
Iulia V. Berval, Guzel R. Karimova
doaj   +1 more source

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