Results 41 to 50 of about 35,905 (277)
BRAND COMMUNICATION OF TOURIST DESTINATIONS DURING THE COVID-19 PANDEMIC
Russian Studies in Culture and Society, 2022 This article explores the effective practices of brand communications of tourist destinations during the pandemic. The relevance of the chosen topic is due to the economic crisis caused by the pandemic and, as a consequence, the need to revise the brand ...
Iulia V. Berval, Guzel R. Karimova
doaj +1 more source
An Analysis of Consumers’ Perception towards Rebranding [PDF]
, 2023 M.VITHYA, DR. Ti.M.SWAAMINATHAN -
openalex +1 more source
Rebranding as an assessment of brand management strategy: the case of Malaysian Government linked companies (GLCS) / Rosni Jaafar [PDF]
, 2013 This is an exploratory study about organisations using rebranding as a brand management strategy in Malaysia. It aims to identify motivations or reasons for companies to undertake the rebranding exercise and to determine the stages in the rebranding ...
Jaafar, Rosni
core
Sustainable Development, EarlyView.ABSTRACT Championed as a pathway for sustainable growth, the “blue economy” (BE) has garnered increasing interest in recent decades. International organizations like the World Bank and the Organization for Economic Cooperation and Development (OECD) increasingly point to marine resources and activities as a “new frontier” for economic growth ...
Flora St. Pier +2 more
wiley +1 more source
Assessing the impact of rebranding activities on customer-based brand equity: Evidence from Vietnamese enterprises [PDF]
Innovative MarketingType of the article: Research Article AbstractThe aim of this study is to examine the impact of rebranding, which includes three key activities: repositioning, redesign, and relaunching on the four fundamental pillars of brand equity: brand awareness ...
Thuy Dao Cam +5 more
doaj +1 more source
Economic Anthropology, EarlyView.ABSTRACT In the Chinese kimchi industry, manufacturers employ product names, photographs, and logistical strategies to promote their kimchi's “Koreanness.” So, what makes their kimchi “Korean,” and how does its Koreanness formulate kimchi's commodity value?
Heangjin Park
wiley +1 more source
Cogent Business & ManagementThis article examines how consumers evaluate retailer rebranding strategies, with a specific focus on the rebranding of “Promogro” to “MG Maxi” in Tunisia.
Ahmed Kannou, Kaouther Saied Ben Rached
doaj +1 more source
Climate change, the green economy and reimagining the city: the case of structurally disadvantaged European maritime port cities [PDF]
, 2017 The concept of the New Environmental Politics of Urban Development (NEPUD) examines the impact of international and national environmental regulation on the politics of urban development.
Jonas, Andrew E. G. +3 more
core +2 more sources
Shaping expectations, losing flexibility: A study of CEO promises as strategic communication tools
Strategic Management Journal, EarlyView.Abstract Research Summary CEO promises are powerful but understudied communication tools. We develop a dual‐mechanism framework theorizing that while CEO promises elevate stakeholder expectations, they simultaneously constrain strategic flexibility. We argue that CEO promise‐making is shaped by two competing pressures: making more promises when the ...
Majid Majzoubi +2 more
wiley +1 more source
Jurnal Administrasi BisnisBinong Jati is one of the creative tourism urban villages created by the Bandung city administration as part of a program to boost the tourism industry.
Primaura Meiracaesara Allikanaya +1 more
doaj +1 more source