Results 71 to 80 of about 8,204 (250)
Rebranding a District: the Breiðholt Project in Reykjavik
TeMA: Journal of Land Use, Mobility and Environment, 2016 Tema. Journal of Land Use, Mobility and Environment, Vol 9, N° 3 (2016): Planning for livable and safe cities: Socio-economic changes in advanced ...
CATHERINE WILKINSON +2 more
openaire +4 more sources
Journal of the Royal Anthropological Institute, EarlyView.Abstract Embedded within Japan's demographic and economic stagnation, traditional craftsmanship unexpectedly aligns with the discourse of creativity. This study delves into the intricacies of this convergence through ethnographic details, shedding light on how endeavours to preserve local crafts intertwine with the burgeoning discourse of creativity ...
Shilla Lee
wiley +1 more source
Rebranding as a way of company long-lasting existence in the market [PDF]
Marketing i Menedžment Innovacij, 2011 In the article the authors investigate the essence of rebranding and experience in it by companies in modern market conditions, reasons, tasks, methods of its conducting.
S.M. Makhnusha, O.V. Oleynik
doaj
The Archives Governance in Conditions of Archive Fund Digitization
Socio-Cultural Management Journal, 2021 Introduction. The scientific and technical progress processes in the 21st century led to a state strategy formation for the general digitization of the whole country.
Дар’я Василенко +2 more
doaj +1 more source
Gender &History, EarlyView.Abstract This article examines the first large‐scale attempts to recruit women as soldiers and officers in 1990s Sweden, focusing on the techniques and promises employed by the Swedish Armed Forces (SAF). Building on a wide range of documents and audiovisual sources, we demonstrate how the SAF utilised various marketing techniques, including ...
Sanna Strand, Fia Cottrell‐Sundevall
wiley +1 more source
Shrink rethink: rebranding psychiatry [PDF]
British Journal of Psychiatry, 2017 SummaryNegative public attitudes towards psychiatry hinder individuals coming for treatment and prevent us from attracting and retaining the very brightest and best doctors. As psychiatrists we are skilled in using science to change the thoughts and behaviours of individuals, however, we lack the skills to engage entire populations.
Jim Crabb, Lee Barber, Neil Masson
openaire +3 more sources
The Impact of Rebranding on University Brand Equity
International Journal of Scientific Research and Management, 2022 Universities are required to be different from competitors and attract more students. One of the strategies undertaken is rebranding to build stronger brand equity.
Aditia Yudis Puspitasari +2 more
semanticscholar +1 more source
European Journal of Political Research, EarlyView.Abstract Political parties face inherent risks when making election promises, as voters tend to penalize them for unfulfilled commitments. Nonetheless, parties make hundreds of promises. Why do parties engage in such precarious behaviour? I argue that parties employ a policy‐committing strategy when they need to increase the credibility of their policy
MATHIAS BUKH VESTERGAARD
wiley +1 more source
Cogent Business & ManagementThis article examines how consumers evaluate retailer rebranding strategies, with a specific focus on the rebranding of “Promogro” to “MG Maxi” in Tunisia.
Ahmed Kannou, Kaouther Saied Ben Rached
doaj +1 more source
Rebranding the Serbian Armed Forces [PDF]
Војно дело, 2014 The power of brands is very high, so it is important to know how they work; how they are managed; how they are created and maintained; why some are successful, and others are not.
Dašić Dejan
doaj +1 more source