Results 71 to 80 of about 40,501 (317)

Interpretation of Dear Me Beauty Product Rebranding: Twitter Users Analysis [PDF]

, 2021
Lambok Hermanto Sihombing
openalex   +1 more source

PENGARUH REBRANDING TERHADAP BRAND IMAGE TAMAN IMPIAN JAYA ANCOL

Telangke:Jurnal Telangke Ilmu Komunikasi
Taman Impian Jaya Ancol telah kehilangan sekitar 6 juta pengunjung selama tiga tahun terakhir akibat pandemi covid-19, hal tersebut mengharuskan perusahaan untuk memikirkan strategi yang tepat untuk tetap eksis dan bertahan hidup di masa pandemi covid-19.
Jamiati Kn
semanticscholar   +1 more source

Upfront payments to venture‐backed startups in technology alliances: Bargaining effects of VC affiliations

Strategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary Upfront payments are important financial resources startups seek to negotiate in technology alliances. This study unpacks how venture‐backed startups can benefit from their VC affiliations and obtain better payments. We develop a bargaining framework and argue that VCs can strengthen venture‐backed startups' hand in alliance ...
Ramakrishna Devarakonda, Shivaram Devarakonda, Jeffrey J. Reuer   +2 more
wiley   +1 more source

Rebranding of TV Channel Domashny

RUDN Journal of Studies in Literature and Journalism, 2012
In this article we are discussing rebranding of Russian TV Channel Domashny: alternatives of logotypes and programs content of TV Channel. Successful rebranding let the channel move to a new level of development, attract attention of new clients and ...
O Yu Nelikaeva
doaj  

Consumer reactions to rebranding strategy in emerging markets: evidence from the tunisian retail sector and the “promogro” to “MG maxi” transition

Cogent Business & Management
This article examines how consumers evaluate retailer rebranding strategies, with a specific focus on the rebranding of “Promogro” to “MG Maxi” in Tunisia.
Ahmed Kannou, Kaouther Saied Ben Rached
doaj   +1 more source

Moral Entrepreneurs of the Mastodon Migration

Symbolic Interaction, EarlyView.
Social media platforms are imbued with politics and values through an interplay of coded architectures, platform policies, economic models, and algorithmic curation, together shaping and shaped by the activities of users. This dynamic set of relations is most evident during moments of disruption, in which platform politics and values come under debate.
Sean Ward, Jenny L. Davis, Adrian Mackenzie, Paul K. Jones   +3 more
wiley   +1 more source

Merajut Asa Kita (Knitting Our Hope): The Role of Rebranding in Developing Binong Jati Tourism Urban Village Brand Image

Jurnal Administrasi Bisnis
Binong Jati is one of the creative tourism urban villages created by the Bandung city administration as part of a program to boost the tourism industry.
Primaura Meiracaesara Allikanaya, Daniel Hermawan   +1 more
doaj   +1 more source

Exploring Strategies for Rebranding of Technical and Vocational Education in Developing Countries: A Case of Ghanaian Tutors and Administrators

International Journal of Educational Development in Africa
Despite the persistent request from educational stakeholders to embrace technical and vocational education training (TVET) for sustainable livelihood and development, enrolment in TVET institutions in developing countries is still very low.
Ernest Kissi, Micheal Adesi, Alex Acheampong, I. Abu   +3 more
semanticscholar   +1 more source

Rebranding UMKM Desa Watugolong: Meningkatkan Brand Awareness dari UMKM Keripik Gadung

Nusantara Community Empowerment Review, 2023
The role of UMKM is very significant to the Indonesian economy, both in terms of the number of business units, employment, and contribution to gross domestic product (GDP).
Devina Febrianti, Sonhaji Arif, Rachmah Nur Fitriyah, Lilik Purwanti, Vita Nur Indah Sari, Zulfan Al Akhyar   +5 more
semanticscholar   +1 more source

Exploring the EMCA Community: Strengths, Challenges, and Opportunities

Symbolic Interaction, EarlyView.
This work explores the professional experiences, challenges, and collective identity of scholars within the Ethnomethodology and Conversation Analysis (EMCA) community. Through the analysis of survey data from 43 participants, semi‐structured interviews with 10 scholars, and the examination of relevant community documents, this research uncovers how ...
Mehmet Ali Icbay
wiley   +1 more source