This issue features five articles on new challenges to expand Regulatory Focus Theory (RFT) for marketing management, of which some articles treat consumers’ regulatory focuses, while others treat firms’ regulatory focuses.
Akinori Ono
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Motivation and Second Language Pragmatics: A Regulatory Focus Perspective [PDF]
This study investigates how learners’ chronic motivational characteristics, that is their regulatory focus (Higgins, 1997), can account for differences in L2 pragmatic production in general and across situations with different levels of power, social ...
Yiran Zhang, Mostafa Papi
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E-leadership drives employee creativity through emotional exhaustion with regulatory focus as a moderator [PDF]
In the digital age, e-leadership has emerged as a critical driver of employee creativity, yet the underlying mechanisms and boundary conditions remain underexplored.
Liang Zhao +4 more
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The impact of resilience on the mental health of military personnel during the COVID-19 pandemic: coping styles and regulatory focus [PDF]
Military personnel encountered multiple stressful events during the COVID-19 lockdown. Reducing non-combat attrition due to mental disorders is crucial for military morale and combat effectiveness.
Fei Cao +4 more
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Evaluation of the reliability and validity of the health regulatory focus scale in Chinese samples [PDF]
This study sought to validate the psychometric properties of the Health Regulatory Focus Scale (HRFS), emphasizing its manifestation and association with personality traits in a Chinese context. Originally developed by Ferrer, the HRFS gauges individuals’
Xiaokang Lyu +4 more
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Regulatory Focus, Motivation, and Their Relationship With Creativity Among Adolescents [PDF]
Due to the close relationship among intrinsic/extrinsic motivation, regulatory focus, and creativity revealed by previous literature, intrinsic/extrinsic motivation may play a mediating role between regulatory focus and creativity. Therefore, the present
Ling Wang +5 more
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Creation and validation of the Chinese regulatory focus in relationships scale across multiple relationships context [PDF]
A regulatory focus in relationships motivates individuals to be concerned about the presence/absence of positives (promotion focus)/negatives (prevention focus) in social interactions. How to capture the regulatory focus in relationships remains unclear.
WeiWei Li +3 more
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The Effect of Induced Regulatory Focus on Frontal Cortical Activity [PDF]
The motivation–direction model has served as the primary framework for understanding frontal cortical activity. However, research on the link between approach/avoidance motivation and left/right frontal cortical activity has produced inconsistent ...
Yiqin Lin, Xiaomin Sun
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The influence of social exclusion on prosocial behavior of college students: the role of relational need threat and regulatory focus [PDF]
The present study investigated the impact of social exclusion on prosocial behavior, examining the roles of relational need threat and regulatory focus.
Chunna Hou +3 more
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The Effect of regulatory fit on performance: A lab experiment [PDF]
This study examines the effect of a fit between regulatory focus and goal orientation on performance in a cognitive task. According to regulatory fit theory, a fit between regulatory focus and goal orientation can have positive effects on performance ...
Rosa Hendijani, Mohammad Arab
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