From Marketing Mix to Relationship Marketing
, 2012 Discusses the nature and sometimes negative consequences of the dominating marketing paradigm of today, marketing mix management, and furthermore discusses how modern research into, for example, industrial marketing and services marketing as well as ...
C. Grönroos
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Guest editorial: relationship marketing – past, present and future
, 2017 Purpose In a time when relationships have been recognized as an integral part of contemporary marketing theory and practice, what role can the sub-discipline of relationship marketing play? The aim with this special issue is to critically assess
J. Gummerus +2 more
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Relationship marketing in financial services
Business: Theory and Practice, 2010 Concentrated competition pose difficulties and challenges for financial service providers – there is a necessity to understand customers, their need to endeavour at loyalty by improving direct interaction and human resource. In this case relationship marketing is supposed to be one of the most effective instruments to achieve these goals.
Jurgilevičiūtė, Laura +1 more
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The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers. [PDF]
J Innov Entrep, 2023 Hidayat K, Idrus MI.
europepmc +1 more source
Exploring the Influential Factors of Personal Media Bloggers on Followers' Continuous Following Intention Based on Relationship Marketing Theory. [PDF]
Behav Sci (Basel), 2023 Qian W, Mao J.
europepmc +1 more source
Recover From Failure: Examining the Impact of Service Recovery Stages on Relationship Marketing Strategies. [PDF]
Front Psychol, 2022 Gao J, Yao L, Xiao X, Li P.
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The conceptual foundations of relationship marketing: Review and synthesis
, 2015 The present review is devoted to a rapidly developing area of marketing - relationship marketing. The authors suggest that the conceptual foundations of it are not currently well developed but forecast that it will transform into a discipline in the near
J. Sheth, Atul Parvatiyar, M. Sinha
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Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- and medium-size enterprises in Malaysia. [PDF]
PLoS One, 2022 Omar NA +4 more
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Value Transformation in Relationship Marketing [PDF]
, 1999 Nikolaos Tzokas, Michael Saren
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Relationship marketing in digital economy
Economic Annals, 2007 Relationship marketing in digital economy represents a new phase of marketing development in the XXI century. Key features lie in the development of closer relationship and cooperation between companies and their Internet consumers and partners. It was the problem of nonestablished e-relationships that was the main reason for failure of those companies
openaire +3 more sources