Results 251 to 260 of about 6,648,701 (280)

A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing

Psychology and Marketing, 2021
Satish Kumar, Debidutta Pattnaik, Weng Marc Lim   +2 more
exaly  

Marketing Mix and Relationship Marketing

2006
This paper reflects the author's viewpoint of marketing roles and responsibilities in the current business environment. The intention is to provide a picture of a possible marketing mix model extension in order to activate marketing relationship network strengths to deliver value that matters to customers.
openaire   +1 more source

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

Management Decision, 1994
Christian Grönroos
exaly  

Organizing for Marketing Excellence

Journal of Marketing, 2016
Christine Moorman, George S Day
exaly  

Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

Journal of Interactive Marketing, 2016
Mirella Kleijnen, Venkatesh Shankar, Suresh Ramanathan   +2 more
exaly  

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Christine Moorman, Vanitha Swaminathan
exaly  

Marketing Analytics for Data-Rich Environments

Journal of Marketing, 2016
Michel Wedel, P K Kannan
exaly  

Marketing Capabilities in International Marketing

Journal of International Marketing, 2018
Kimberly Whitler, Neil Morgan, Hui Feng
exaly  

Relationship marketing of services—growing interest, emerging perspectives

Journal of the Academy of Marketing Science, 1995
Leonard L. Berry
exaly  

The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s

Management Decision, 1991
Christian Grönroos
exaly