Results 271 to 280 of about 1,230,854 (307)
Some of the next articles are maybe not open access.
Journal of the Academy of Marketing Science, 2000
The ability of a firm to create and maintain relationships with their most valuable customers is a durable basis for a competitive advantage. To keep this edge over rivals, who continually try to attract these customers away, a firm has to master the three elements of a market-relating capability. First, a relationship orientation must pervade the mind-
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The ability of a firm to create and maintain relationships with their most valuable customers is a durable basis for a competitive advantage. To keep this edge over rivals, who continually try to attract these customers away, a firm has to master the three elements of a market-relating capability. First, a relationship orientation must pervade the mind-
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2007
The book attempts to order the analytical complexity and myriad perspectives that characterise research on trust. The author aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Contents: Preface Part I: Conceptual Assumptions of Trust 1.
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The book attempts to order the analytical complexity and myriad perspectives that characterise research on trust. The author aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Contents: Preface Part I: Conceptual Assumptions of Trust 1.
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A strategic framework for artificial intelligence in marketing
Journal of the Academy of Marketing Science, 2021Ming-Hui Huang, Roland T Rust
exaly
How artificial intelligence will change the future of marketing
Journal of the Academy of Marketing Science, 2020Thomas Davenport +2 more
exaly
The Relationship Marketer: Rethinking Strategic Relationship Marketing
Journal of Product & Brand Management, 2011openaire +2 more sources
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Psychology and Marketing, 2023Laurie Hughes +2 more
exaly
Interactive Relationship Marketing
1998It is an embarrassingly common observation that the Internet is well suited for relationship marketing. But it’s less clear which technologies you need to make it happen. What type of database is suited? And note this: the database is much less important in the interactive world than the interactive application itself.
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