Results 41 to 50 of about 7,558,711 (186)

Examining the Impact of Destructive Acts in Marketing Channel Relationships

, 2001
Jonathan D. Hibbard, Nirmalya Kumar, Louis W. Stern   +2 more
openalex   +2 more sources

Cross-functional issues in the implementation of relationship marketing through customer relationship management

, 2001
Lynette Ryals, Simon Knox
openalex   +2 more sources

Bringing Relationship Marketing Theory into B2B Practice: The B2B-RP Scale and the B2B-RELPERF Scorecard [PDF]

, 2005
Luís Filipe Lages, Andrew Lancaster, Carmen Lages   +2 more
openalex   +1 more source

Relationship marketing: schools of thought and future research directions [PDF]

, 2005
Roger Palmer, Adam Lindgreen, Joëlle Vanhamme   +2 more
openalex   +1 more source

The importance of analysis and planning in customer relationship marketing: Verification of the need for customer intelligence and modelling [PDF]

, 2006
Javier Gonzalez Alvarez, Robert Raeside, Warwick Jones   +2 more
openalex   +1 more source

Marrying market research and customer relationship marketing: Are they good bedfellows? [PDF]

, 2006
Richard Cuthbertson, Steve Messenger
openalex   +1 more source

Einsatz des Analytic Hierarchy Process im Relationship Marketing

, 2003
Martin Ahlert
openalex   +1 more source

Beziehungsqualität im Relationship Marketing

, 2003
Karsten Hadwich
openalex   +1 more source

Quasi-Darwinian Selection in Marketing Relationships [PDF]

, 2007
Nermin Eyuboglu, Andreas Buja
openalex   +1 more source

Marketing Management

, 2002
The book is structured around the two main steps involved in marketing management – that is, the decision-making process regarding formulating, implementing and controlling a marketing plan:Step 1: Analysis of the internal and external situation (Parts I and II)Step 2: Planning and implementation of marketing activities (Parts III, IV and V).The ...
openaire   +5 more sources