Results 61 to 70 of about 7,558,711 (186)

Marketing Identities: Shifting Circles of Identification in Inter-organizational Relationships [PDF]

, 2010
Nick C. Ellis, Sierk Ybema
openalex   +1 more source

Key elements and theoretical logic of live streaming e-commerce marketing discourse: An analysis based on grounded theory. [PDF]

PLoS One
Miao H, Yin Y, Zhao Y, Gao Q.
europepmc   +1 more source

Examining the impact of social media usage on start-ups performance: Mediating role of brand image. [PDF]

PLoS One
Bruce E, Shurong Z, Amoah J, Egala SB, Sarfo PA, Baidoo BE, Darko DA, Ailing L, Yongxing Y.   +8 more
europepmc   +1 more source

Reflection on Contemporary Issues in Relationship Marketing: Evidence from a Longitudinal Case Study in the Building Materials Industry

, 2006
Aidan O’Driscoll
openalex   +2 more sources

Factors influencing the intention of textile and garment SMEs to adopt digital technologies and its impact on performance. [PDF]

Sci Rep
Susanty A, Puspitasari NB, Siahaan GS, Setiawan S, Syafrudin M.   +4 more
europepmc   +1 more source

Uncovering the influence of social media marketing activities on Generation Z's purchase intentions and eWOM for organic cosmetics. [PDF]

PLoS One
An GK, Ngo TTA.
europepmc   +1 more source

Critical Insights of Customer Valuation Methods in the Relationship Marketing Paradigm

, 2006
Tomas Rytel
openalex   +2 more sources

Value Chain and Customer Relationship Cycle:Two Concepts of Relationship Marketing [PDF]

, 2011
Luigi Dumitrescu, ICHINDELEAN Mihai
openalex   +1 more source

The Role of Artificial Intelligence in Personalizing Social Media Marketing Strategies for Enhanced Customer Experience. [PDF]

Behav Sci (Basel)
Beyari H, Hashem T.
europepmc   +1 more source

Innovativeness in food small business: What is its relationship with marketing? [PDF]

, 2011
Alessandro Banterle, Alessia Cavaliere, Laura Carraresi, Stefanella Stranieri   +3 more
openalex   +1 more source