Results 21 to 30 of about 517,690 (288)

Pengaruh Experiential Marketing dan Social Media Marketing terhadap Repurchase Intention di Mediasi Brand Trust pada Instagram Samsung Indonesia di Surabaya

Journal of Management and Business Review, 2023
Customers need a unique, unforgettable experience when deciding to repurchase. If this experience is not valuable enough to remember, repurchase interest will not occur.
Roy Jones Wijaya, Lena Ellitan, Maria Mia Kristanti   +2 more
doaj   +1 more source

The role of service quality and marketing mix on customer satisfaction and repurchase intention of SMEs products

Uncertain Supply Chain Management, 2023
The purpose of this study was to determine the effect of service quality and marketing mix on customer satisfaction and repurchase intention. The sampling method used in this research is non-probability sampling with purposive sampling technique.
Mochammad Jasin, Arif Firmansyah
semanticscholar   +1 more source

An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry

Cogent Business & Management, 2022
The purpose of this quantitative-deductive paper is to explore the link amongst customer satisfaction and engagement on social media on repurchase intention in the hospitality industry.
Mohammed Majeed, Charles Asare, Alhassan Fatawu, Aidatu Abubakari   +3 more
semanticscholar   +1 more source

PENGARUH BAURAN PEMASARAN TERHADAP NIAT BERLANGGANAN KEMBALI PADA HARIAN UMUM TIMOR EXPRESS DI KOTA KUPANG

Journal of Management Small and Medium Enterprises (SME's), 2019
This study aims to analyze the influence of the Marketing Mix (Product, Price, Distribution and Promotion) on the Reguler Repurchase Intention. The method used in this study is a quantitative method that was done through data collection, interpretation ...
Markus Agustinus Foes, Antonio E.L. Nyoko, Paulina Y. Amtiran   +2 more
doaj   +1 more source

ETHICAL ETHNIC FASHION AND REPURCHASE INTENTION

, 2022
Abstract: This research aims to develop new constructs and indicators needed to investigate customer repurchase intentions by determining the effect of ethical ethnic fashion, subjective norm, and attitude as mediating variables by applying the Theory of Reasoned Action (TRA).
MALAHAYATI, JASMAN J. MA'RUF, PERMANA HONNEYTA LUBIS, SORAYANTI UTAMI   +3 more
openaire   +1 more source

The Driving Factors Analysis of Live Streamers' Characteristics and Perceived Value for Consumer Repurchase Intention on Live Streaming Platforms

Journal of Organizational and End User Computing, 2023
Consumers' online stickiness and repurchase intention are important issues in the marketing of the global live streaming industry, but there is no clear consensus on its influencing mechanism.
Zhaoyang Meng, Mengyi Lin
semanticscholar   +1 more source

MODEL REPURCHASE INTENTION PADA GENERASI MILENIAL

Referensi : Jurnal Ilmu Manajemen dan Akuntansi, 2023
Pentingnya repurchase intention dalam bidang ilmu pemasaran menjadi salah satu aspek yang harus diperhatikan, hasil akhir dari sebuah produksi barang dan jasa salah satu diantaranya adalah minat pembelian ulang. Kondisi tersebut menjadikan perusahaan untuk melakukan starategi-strategi persaingan usaha yang harus dilakukan, Kebutuhan manusia akan suatu ...
Moehadi Moehadi, Imda Safitri
openaire   +1 more source

Analisis Unsur yang berperan terhadap Repurchase Intention

E-Jurnal Manajemen Trisakti School of Management (TSM), 2023
The purpose of this study was to determine the effect of brand positioning, brand image, and perceived price on repurchase intention for certain products. The design of this thesis research uses descriptive research and causality research, measurement of each variable using a Likert scale with 5 points.
Syfa Nur Azqia, Aulia Danibrata
openaire   +1 more source

THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND SECURITY TOWARD TRUST AND ITS IMPACT ON REPURCHASE INTENTION (SURVEY ON CUSTOMER OF ELEVENIA ONLINE WEBSITE)

Jurnal Riset Manajemen Sains Indonesia, 2015
The purpose of this research are to: examine empirically the effect of customer satisfaction to trust on customer, the impact of security to trust on customer, the impact of the customer satisfaction to repurchase intention on customer, the effect of ...
Mohammad Rizan, Kemal Abu Bakar, Basrah Saidani   +2 more
doaj   +1 more source

Pengaruh Social Media Marketing Instagram Terhadap Repurchase Intention Melalui Experiential Marketing dan Brand Trust

Jurnal Aplikasi Bisnis dan Manajemen, 2023
This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential marketing and brand trust in the Naboks Bogor brand. The method of the reseach used quantitative with 200 respondents.
Muhammad Rizky, Lilik Noor Yuliati, Nur Hasanah   +2 more
doaj   +1 more source