Results 41 to 50 of about 517,690 (288)

The Effect of Price, Brand Image and Promotion on Easy Shopping Customer Repurchase Intention Mediated By Customer Satisfaction

Dinasti International Journal of Management Science, 2023
This study aims to analyze the effect of Price, Brand Image, and Promotion on Customer Repurchase Intention on Easy Shopping with Customer Satisfaction as a Mediating Variable.
Luqmanul Hakim, Muthi, A. Utama
semanticscholar   +1 more source

Perceived ease of use, perceived usefulness, and customer satisfaction as driving factors on repurchase intention: the perspective of the e-commerce market in Indonesia

Cogent Business & Management
This research aims to investigate TAM as a theoretical framework for explaining customer behavior in online purchases through e-commerce, with customer satisfaction serving as a mediating variable towards repurchase intention. A quantitative approach was
I. P. Nuralam, Nur Yudiono, Muhamad Robith Alil Fahmi, Eliana Sandy Yuliaji, Taufic Hidayat   +4 more
semanticscholar   +1 more source

PENGARUH CUSTOMER EXPERIENCES DAN BRAND TRUST TERHADAP REPURCHASE INTENTION DENGAN MODERASI SALES PROMOTION PADA SPBU SHELL SURABAYA

Jurnal Manajemen Pemasaran, 2023
Peningkatan jumlah kendaraan telah meningkatkan konsumsi bahan bakar kendaraan khususnya di Surabaya. Terdapat berbagai brand penyedia bahan bakar di Surabaya salah satunya adalah Shell.
Joshua Revindy Chandra, Michael Adiwijaya, Ferry Jaolis   +2 more
semanticscholar   +1 more source

Analysis of the Effect of Price and Quality on Repurchase Intention through Customer Satisfaction on Imported Vegetables in Batam

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
This study examines the repurchase intention of imported vegetables in Batam City by analyzing consumer satisfaction, price, and quality as factors influencing repurchase intentions. Path analysis with SmartPLS was used to test the hypothesis. The sample
Angelina Alicia, Nasar Buntu Laulita
doaj   +1 more source

The Role of Social Media Marketing in Green Product Repurchase Intention

Sustainability
This study explores the impact of social media marketing activities and ESG green brand involvement on the repurchase intention of green products among members of Taiwan’s green product social media groups.
Tung-Lai Hu, Chuang-Min Chao, Chia-Hung Lin   +2 more
semanticscholar   +1 more source

SOCIAL MEDIA MARKETING ACTIVITIES ON REPURCHASE INTENTION: MEDIATION BY PERCEIVED VALUE, E-WOM, AND TRUST

Economica
This study proposes a model in which SMMA influences repurchase intention which is mediated by perceived value, e-wom, and trust. The sample in this study amounted to 155 people.
Jumiatul Mulya, Vidyarini Dwita
doaj   +1 more source

Understanding the self-perceived customer experience and repurchase intention in live streaming shopping: evidence from China

Humanities and Social Sciences Communications
As an increasingly mature way of shopping in China, live streaming shopping still faces the problems of high return rates and low repurchase rates.
Minqin Yi, Ming Chen, Jilang Yang
semanticscholar   +1 more source

The impacts of store price image and brand image on repurchase intention with customer satisfaction as mediation

International Journal of Research In Business and Social Science, 2023
Transmart needs the right strategy to increase consumer desire to make repeat purchases at Transmart MX Mall Malang during the post-pandemic recovery period.
Octhavian Sukmartha Lucky, Siti Aisjah, Astrid Puspa Ningrum   +2 more
semanticscholar   +1 more source

The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model

Humanities and Social Sciences Communications
This study investigated the relationship between brand identity, brand lifestyle congruence, brand satisfaction, and repurchase intention. In addition, this study examined how the primary reference group’s family and peer/friend affected individuals ...
Ayşegül Acar, N. Büyükdağ, Burak Türten, Ersin Diker, Gulsum Calisir   +4 more
semanticscholar   +1 more source

IMC customer-based perception: strategic antecedents and consequences on post-purchase customer behaviour [PDF]

, 2017
Last decades Integrated Marketing Communications (IMC) have been mainly analysed from a managerial perspective, overlooking the customer opinion. Thus, this research studies IMC customer-based perception, its strategic antecedents and consequences on ...
Alarcón del Amo, María del Carmen, Butkouskaya, Vera, Llonch Andreu, Joan, Rondán Cataluña, Francisco Javier (Coordinador)   +3 more
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