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Digital Tools of Marketing Strategies in Hotel Branding [PDF]
Journal of Information Technology Management, 2023 The condition of the hotel's competitiveness is a strong brand. The introduction of digital marketing in the strategy of hotel branding creates new opportunities for hotels when interacting with guests through digital channels.
Iryna Banyeva +5 more
doaj +1 more source
STRATEGIC DEVELOPMENT OF RESTAURANT BUSINESS VINNYTSIA [PDF]
"EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", 2021 The article provides an essential description of the concept of «service economy», defines its difference from the «industrial economy». Approaches to the definition of the term «restaurant business» are considered. Taking into account the specifics of the restaurant business, it is proposed to use the concept of «service landscape», which provides ...
openaire +1 more source
The impact of quarantine due to COVID-19 pandemic on the tourism industry in Lviv (Ukraine) [PDF]
Problems and Perspectives in Management, 2020 The global crisis caused by COVID-19 pandemic and the introduction of long-term international quarantine measures have had a very negative impact on the tourism industry.
Mykhailo Rutynskyi, Halyna Kushniruk
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Serving Robots: Management and Applications for Restaurant Business Sustainability
Sustainability, 2020 This study focuses on the attributes of serving robots, which include “anthropomorphism,” “animacy,” “likeability,” “intelligence,” and “safety,” and their effect on restaurant customers.
Ha-Won Jang, Soo-bum Lee
semanticscholar +1 more source
The development trends of the restaurant industry of Ukraine in the conditions of globalization
Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм, 2019 The article considers modern tendencies, problems and development of restaurant economy of Ukraine in conditions of globalization. The problems and prospects of the Ukrainian food industry development at the present stage have been analyzed.
Iryna Shamara, Mykyta Semenov
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Innovative risk management in the hotel and restaurant business: Scientific and practical aspect
Scientific Bulletin of Mukachevo State University Series "EconomicsEffective risk management is essential for success in the dynamic development of the hotel and restaurant business. Amid increasing competition and market instability, there is a need to develop innovative risk management strategies.
Tetiana Shtal +4 more
semanticscholar +1 more source
Business Processes Organization in the Hotel and Restaurant Business
Modern Economics, 2023 Abstract. Introduction. In our days modern society is characterized by changes. The economy of production has been replaced by the economy of service. The hotel and restaurant sector is one of the most profitable and promising economic systems, which has been developing at the fastest pace.
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Дослідження загальних тенденцій ринку ресторанного господарства України [PDF]
, 2012 Досліджено індустрію ресторанного бізнесу, темпи змін кількості підприємств ресторанного господарства за період 2005-2011 pp. Виявлено тенденції розвитку підприємств ресторанного господарства, динаміку стану галузі ресторанних послуг по регіонах України.
Bouvy, Marcel L. +4 more
core +1 more source
Swedish farmers' approval of nudges
Agribusiness, EarlyView.Abstract Interest in the use of behavioral policy approaches, such as nudges, has strongly increased over the past years, including in the domains of food, agricultural and environmental policies. While the approval of nudges among the general public has been studied extensively, we know little about the attitude of farmers toward nudging. Farmers may (
Liesbeth Colen +2 more
wiley +1 more source
ROLE AND IMPORTANCE OF PROMOTIONAL ACTIVITIES IN RESTAURANT BUSINESS [PDF]
Journal of Process Management and New Technologies, 2014 Modern restaurant business, as part of a catering business, offers a variety of meals and beverages in restaurants and various related facilities.
Ivica Batinić
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