Marketing communication approaches and independent restaurant success and failure in an urban restaurant industry in the Eastern Mediterranean [PDF]
African Journal of Hospitality, Tourism and Leisure, 2019 Previous, but very broadly-focused, research has indicated that substantial differences may exist in marketing approaches used by successful and failed independent restaurants.
Özkan Aydinel, İsmet Esenyel
doaj
CommoditiesThe COVID-19 pandemic had significant global impacts. In Japan, consumers refrained from going out, and dining out decreased significantly, which strongly affected the restaurant industry and resulted in a shift in food demand from eating out to home ...
Hiroki Wakamatsu, Kentaka Aruga
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Increasing younger customers in restaurants through marketing [PDF]
, 2018 This research is conducted in ‘The Original Thai Restaurant’, to increase younger customers for the restaurant. A study into this topic is very significant, as the younger generation account for the majority of purchasing power compared with others.
Alexander, Peter, Karki, Rubina
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Econometric Analysis of Rising Body Mass Index in the U.S.: 1996 versus 2002 [PDF]
Currently over 30% of American adults are obese, more than twice the percentage prevalent in 1980 (American Obesity Association). At the same time, almost 65% adult Americans are said to be overweight.
Chern, Wen S., Mandal, Bidisha
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A Field Study of Social Learning [PDF]
We present a field study of social learning. The setting is a pair of adjacent fast food restaurants serving very similar cuisine whose main clientele are the students at a nearby major university.
Arthur Fishman, Uri Gneezy
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Purple rinses and pseudo escofferian menus : the problem with training restaurants [PDF]
, 2007 Just as training restaurants seemed to be on their way out for good, Matthew Alexander reports that they are enjoying a new lease of life as a much-needed contributor to institutional income, with a new commercial edge and in one case a research ...
Alexander, Matthew
core
Calorie Posting in Chain Restaurants [PDF]
We study the impact of mandatory calorie posting on consumers’ purchase decisions, using detailed data from Starbucks. We find that average calories per transaction falls by 6%.
Bollinger, Bryan +2 more
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Misery loves company: social influence and the supply/pricing decision of a popular restaurant [PDF]
In a model with social influence, Becker (1991) offers an explanation for why popular restaurants with excess demand do not raise their prices. He also offers an explanation for why such restaurants do not increase supply but admits his explanation may ...
J. Atsu Amegashie
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Trends in serving size, energy, and selected micronutrients for fast food restaurants in the United States, 1986-2016 [PDF]
, 2017 An integral part of the average American diet, fast food accounted for 4% of total caloric intake in 1977-78; in 2007-10, fast food made up 11% of daily total caloric intake. The same can be said for obesity: approximately 36% of U.S. adults 20 years and
Appeadu, Sarah
core
Preliminary Study on Plate Waste from “Daily Dish” in Restaurants
Biology and Life Sciences ForumFood waste (FW) is a pressing global challenge, with food service establishments playing a significant role in exacerbating the issue. Efforts to tackle food waste are driven by growing concerns over its far-reaching impacts, including resource depletion,
Miguel Castro +3 more
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