A Novel Blockchain Framework for Industrial IoT Edge Computing
Sensors, 2020 With the rapid development of industrial internet of thing (IIoT), the distributed topology of IIoT and resource constraints of edge computing conduct new challenges to traditional data storage, transmission, and security protection.
Xuesong Xu +3 more
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Structural firefighter personal protective clothing user needs in the US: a mobility perspective
Emergency Management Science and Technology, 2023 Firefighting involves performing intense physical activity under a wide range of movements; thus, it is essential that firefighting personal protective equipment (PPE) allows for dynamic ergonomic mobility.
Meredith McQuerry, Sheryl Schofield
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The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior
Fashion and Textiles, 2019 Marketers use celebrity endorsements to make advertisements believable and to enhance consumer recognition of the brand name. However, once a direct link has been formed from a celebrity to a brand, the negative information about the celebrity may ...
Jae Han Jay Min +3 more
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Journal of Innovation & Knowledge, 2021 The existence of small independent retailers is seriously jeopardised by severe competitive pressure, mainly caused by the sharp rise in online trading, rapidly changing consumer behaviours and the effectiveness of large commercial companies.
Rainer Hensel +3 more
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Evaluating service quality in the Durban freight transportation industry
Journal of Transport and Supply Chain Management, 2011 This paper evaluates service quality in the Durban freight transportation industry, in which a high degree of competition exists. Previous measurements of service quality in the industry have been casual gauges, rather than a formalised process.
Jeevarathnam P. Govender +1 more
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JGEET: Journal of Geoscience, Engineering, Environment and TechnologyThe purpose of this study was to examine the effect of Country of Origin and Perceived Quality on Purchase Intention for Xiaomi Smartphone Products (study conducted at the Xiaomi-Pekanbaru Sales Center).
Aravind Girish +2 more
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The implications of consumer protection legislation on promotional strategies of retail businesses [PDF]
The Retail and Marketing Review, 2022 The Consumer Protection Act 68 of 2008 (CPA) was designed to prevent businesses from gaining a competitive advantage by engaging in unfair business practices in South Africa.
Marlini Moodley +2 more
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Making hospital shops healthier:evaluating the implementation of a mandatory standard for limiting food products and promotions in hospital retail outlets [PDF]
, 2020 Background: The range of products stocked and their promotions in food retail outlets in healthcare settings can affect food choices by staff, patients and visitors.
Anderson, Annie +5 more
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Convenience and Emotions through Facial Expressions: Evidence from Online Medication Shopping Behavior [PDF]
The Retail and Marketing Review, 2022 Convenience is a crucial factor for e-commerce websites and is closely linked to our emotions as the evaluation of the comfort and ease of shopping. However, the emotional component is insufficiently explored in studies.
Semra Ersöz, Prof Hendrik Schröder
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Emotional branding speaks to consumers’ heart: the case of fashion brands
Fashion and Textiles, 2019 In this highly competitive market, fashion brands struggle to distinguish themselves to increasingly apathetic consumers. To become more competitive, fashion retailers employ emotional branding as a way to engage their customers, addressing the growing ...
Youn-Kyung Kim, Pauline Sullivan
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