CIM - Analysis and Decision Case Study - Titan Industries (India) [PDF]
An International Marketing Case Study aimed at practising Professional Marketing Managers in the U ...
Kilburn, David
core
Retro marketing e inovação empresarial em Portugal
Quando se começou a estudar o retro marketing no final do século XX, temeu-se que se tratasse apenas de uma obsessão dos gestores de marketing pelo passado. No entanto, a atenção do marketing pelo passado e pela nostalgia a ele associado não desapareceu e parece ganhar importância. As empresas vêm no retro marketing uma estratégia muito menos arriscada
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Chartered Institute of Marketing Case Study - Analysis and Decision - Titan Industries [PDF]
A workshop for practising marketing managers to prepare them for the highest professional qualification in ...
Kilburn, David
core
Adolescents' Views on Preventing Youth Cannabis Marketing Exposure: A Concept Mapping Approach. [PDF]
Moreno MA +5 more
europepmc +1 more source
Producing scarcity : an investigation of the retro market
This thesis is concerned with social construction of value embedded in material objects through an investigation of the retro market; an exclusive second-hand market in 20th century designer furniture. Based on fieldwork conducted in London; one of several urban locations in which this market is to be found, I propose that the retro market is of ...
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CORPORATE SOCIAL RESPONSIBILITY – CORPORATE BRANDING RELATIONSHIP: AN EMPIRICAL COMPARATIVE STUDY [PDF]
Current academic research on the relationship of firms’ CSR activities with corporate branding typically focuses on consumers’ and shareholders’ viewpoints. This research aims to shed light on how organisational members in firms perceive to be the impact
Bistra Vassileva
core
Retro marketing – O caso FAMEL
Retro branding has emerged as a relevant strategy for updating historical brands and influencing consumer behavior. However, the way in which different levels of nostalgic evocation and brand heritage influence brand attitude and purchase intention remains under-explored.
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Network pharmacology combined with metabolomics to explore the mechanism for Lonicerae Japonicae flos against respiratory syncytial virus. [PDF]
Ding J +6 more
europepmc +1 more source
The Crescent Student Newspaper, March 10, 2006
Student newspaper of George Fox University.https://digitalcommons.georgefox.edu/the_crescent/2300/thumbnail ...
George Fox University Archives
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How Foods and Beverages Are Promoted Online: A Content Analysis of the Digital Food Environment in China. [PDF]
Chen J, Du Y, Rui JR.
europepmc +1 more source

