Results 91 to 100 of about 37,524 (203)

CIM - Analysis and Decision Case Study - Titan Industries (India) [PDF]

open access: yes
An International Marketing Case Study aimed at practising Professional Marketing Managers in the U ...
Kilburn, David
core  

Retro marketing e inovação empresarial em Portugal

open access: yes, 2019
Quando se começou a estudar o retro marketing no final do século XX, temeu-se que se tratasse apenas de uma obsessão dos gestores de marketing pelo passado. No entanto, a atenção do marketing pelo passado e pela nostalgia a ele associado não desapareceu e parece ganhar importância. As empresas vêm no retro marketing uma estratégia muito menos arriscada
openaire   +1 more source

Chartered Institute of Marketing Case Study - Analysis and Decision - Titan Industries [PDF]

open access: yes
A workshop for practising marketing managers to prepare them for the highest professional qualification in ...
Kilburn, David
core  

Adolescents' Views on Preventing Youth Cannabis Marketing Exposure: A Concept Mapping Approach. [PDF]

open access: yesJ Stud Alcohol Drugs, 2023
Moreno MA   +5 more
europepmc   +1 more source

Producing scarcity : an investigation of the retro market

open access: yes, 2004
This thesis is concerned with social construction of value embedded in material objects through an investigation of the retro market; an exclusive second-hand market in 20th century designer furniture. Based on fieldwork conducted in London; one of several urban locations in which this market is to be found, I propose that the retro market is of ...
openaire   +1 more source

CORPORATE SOCIAL RESPONSIBILITY – CORPORATE BRANDING RELATIONSHIP: AN EMPIRICAL COMPARATIVE STUDY [PDF]

open access: yes
Current academic research on the relationship of firms’ CSR activities with corporate branding typically focuses on consumers’ and shareholders’ viewpoints. This research aims to shed light on how organisational members in firms perceive to be the impact
Bistra Vassileva
core  

Retro marketing – O caso FAMEL

open access: yes
Retro branding has emerged as a relevant strategy for updating historical brands and influencing consumer behavior. However, the way in which different levels of nostalgic evocation and brand heritage influence brand attitude and purchase intention remains under-explored.
openaire   +1 more source

The Crescent Student Newspaper, March 10, 2006

open access: yes, 2005
Student newspaper of George Fox University.https://digitalcommons.georgefox.edu/the_crescent/2300/thumbnail ...
George Fox University Archives
core   +5 more sources

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