Results 151 to 160 of about 37,526 (189)

The Effect of Retro Marketing On The Purchasing Behavior of University Students

, 2020
openaire   +1 more source

Open-World Games' Affordance of Cognitive Escapism, Relaxation, and Mental Well-Being Among Postgraduate Students: Mixed Methods Study.

J Med Internet Res
Anto A, Basu A, Selim R, Foscht T, Eisingerich AB.   +4 more
europepmc   +1 more source

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Establishing a retro-marketing rental company

The International Journal of Entrepreneurship and Innovation, 2018
‘Establishing a retro-marketing rental company: VW Kamper’ is a teaching case study primarily targeted for postgraduate and advanced undergraduate entrepreneurship, marketing and management students who are seeking to learn a range of small business start-up business planning and evaluation methods.
Hee-Jung Kim, Youn-Dong Choi
exaly   +5 more sources

Exploring retro marketing with sport marketing professionals

Sport, Business and Management: An International Journal, 2019
Purpose The purpose of this paper is to expand our understanding of retro marketing in sport through the perspective of sport marketers. Design/methodology/approach Fourteen sport marketers involved in their team’s marketing and utilized retro participated in topical interviews.
Zach Scola, Brian S. Gordon
openaire   +3 more sources

Retro‐marketing: yesterday’s tomorrows, today!

Marketing Intelligence & Planning, 1999
The past may be a foreign country, according to L.P. Hartley, but marketers seem to have secured resident alien status. Retro products, services, advertisements and pricing policies are everywhere apparent, as are heritage centres, mega‐brand museums, festival shopping malls and retrorestaurants like Planet Hollywood, Hard Rock Café or Dick Clarke’s ...
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Retro from the get-go: reactionary reflections on marketing's yestermania

Journal of Historical Research in Marketing, 2013
Purpose– The purpose of this study is to raise the issue of contemporary retromania with marketing historians.Design/methodology/approach– This is a reflective essay combining personal experiences with empirical exemplars.Findings– It is found that retromarketing is a subject requiring scholarly scrutiny. The commodification of the past is increasingly
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Marketing for Muggles: Harry Potter and the Retro Revolution

Journal of Marketing Management, 2001
Retro is everywhere these days. The cinemas are chock-ablock with remakes, sequels and prequels. The music industry is retro a-go-go. The anti-capitalist protests in Seattle are '68 all over again. Retro diseases, from foot-andmouth to tuberculosis, stalk the green, unpleasant land.
openaire   +3 more sources

Political Advertising as Political Marketing: A Retro-Forward Perspective

Journal of Political Marketing, 2012
Political advertising continues to be a foundation of political marketing, both in the United States and around the world. The perspective presented here provides a look back at what researchers have accomplished in political advertising research over the past five decades, followed by an assessment of the most important priorities for future research.
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Customer perception of retro marketing in its practical application

International Journal of Business Innovation and Research, 2019
Iveta Broučková, Eva Jaderná, Alena Srbová   +2 more
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