Retro marketing - Open Access .click

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Let’s do the time warp again: a marketing manifesto for retro revolutionaries

2003
A spectre is stalking marketing: the spectre of consumerism. All the powers of old marketing have entered into a holy alliance to exorcise this spectre: Kotier & Levitt, Gronroos & Gummesson, Procter & Gamble, Bang & Olufsen. But they are wasting their time. Consumers have had enough, more than enough.
openaire +1 more source

Repackaging the past: Nostalgia as a Strategic Lever in Retro-Marketing in the Digital Era

Abstract In an era of media saturation and consumer skepticism, retro-marketing has re-emerged as a strategic branding approach, leveraging nostalgia to foster emotional resonance and differentiation. Rooted in aesthetic and symbolic references to the past, this strategy draws on a complex emotional register that links memory, identity, and consumer ...
IHIS AMINA, NAOUI FOUAD
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Carbon–Carbon Bond Cleavage at Allylic Positions: Retro-allylation and Deallylation

Chemical Reviews, 2021
Keisuke Nogi, Hideki Yorimitsu
exaly

(Dis)continuity and advisory challenges in farmer-led retro-innovation: biological pest control and direct marketing in Latvia

Journal of Agricultural Education and Extension, 2022
Emils Kilis +2 more
exaly

Marketing—The Retro Revolution

Journal of Macromarketing, 2002
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Retro-translocation of proteins from the endoplasmic reticulum into the cytosol

Nature Reviews Molecular Cell Biology, 2002
Billy Tsai, Yihong Ye
exaly

Marketing – The Retro Revolution

2001
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Back to the future: adoption and diffusion of innovation in retro-industries

European Journal of Innovation Management, 2013
Francesco Schiavone
exaly