Results 171 to 180 of about 37,524 (203)

Pharmacokinetic comparisons of tail-bleeding with cannula- or retro-orbital bleeding techniques in rats using six marketed drugs

Journal of Pharmacological and Toxicological Methods, 2007
The evaluation of drug disposition properties of chemical entities in drug discovery research typically involves the conduct of pharmacokinetic studies in rodents that requires blood sampling over several time points, preferably without disrupting the physiological status of the animals.
Yu-hua, Hui, Naijia Helen, Huang, Lewis, Ebbert, Holly, Bina, Alan, Chiang, Carma, Maples, Michael, Pritt, Tom, Kern, Nita, Patel   +8 more
openaire   +2 more sources

Review of The Advertising About Tadim Nuts Brand From Retro Marketing Perspective With Semiotic Analysis Method

2021
Günümüzün rekabet dünyasında tüketicilerin zihinlerinde marka algısı oluşturmak isteyen her işletmenin, marka ile tüketici arasında güçlü bağ oluşturacak stratejiler geliştirmesi oldukça önemlidir. Markaların birbirini taklit ettiği, abartılı reklamların oldukça bol olduğu, verilmek istenen mesajdan çok tüketicileri eğlendirmeye yönelik reklamların ...
TOKSARI, Murat, AYDAR, Amine Feyzanur
openaire   +1 more source

Nostalgic Play of Marketing: Retro Branding

2008
Marketing efforts for the reinstatement of the forgotten brands can be analyzed within the framework of retro marketing that is developed through the synthesis of old/historical and new / contemporary cultural and social elements. Such marketing strategies are mostly directed towards a target of over mid-age consumers or postmodern individuals who are ...
openaire   +1 more source

CONSUMERS ' THOUGHTS ON RETRO MARKETING: A RESEARCH IN ANTALYA

2021
In the process of information society, the fact that enterprises face global competition in a global market makes it necessary to develop alternative methods in the field of marketing as in other areas. Retro marketing is one of these methods that aim to increase customer satisfaction and can be used as a marketing strategy for businesses.
openaire   +1 more source

Let’s do the time warp again: a marketing manifesto for retro revolutionaries

2003
A spectre is stalking marketing: the spectre of consumerism. All the powers of old marketing have entered into a holy alliance to exorcise this spectre: Kotier & Levitt, Gronroos & Gummesson, Procter & Gamble, Bang & Olufsen. But they are wasting their time. Consumers have had enough, more than enough.
openaire   +1 more source

Carbon–Carbon Bond Cleavage at Allylic Positions: Retro-allylation and Deallylation

Chemical Reviews, 2021
Keisuke Nogi, Hideki Yorimitsu
exaly  

Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing

International Journal of Information Management, 2021
Ilias O Pappas, Arch G Woodside
exaly  

Repackaging the past: Nostalgia as a Strategic Lever in Retro-Marketing in the Digital Era

Abstract In an era of media saturation and consumer skepticism, retro-marketing has re-emerged as a strategic branding approach, leveraging nostalgia to foster emotional resonance and differentiation. Rooted in aesthetic and symbolic references to the past, this strategy draws on a complex emotional register that links memory, identity, and consumer ...
IHIS AMINA, NAOUI FOUAD
openaire   +1 more source

Marketing—The Retro Revolution

Journal of Macromarketing, 2002
openaire   +1 more source

Customer perception of retro marketing in its practical application

International Journal of Business Innovation and Research, 2019
Iveta Broučková, Eva Jaderná, Alena Srbová   +2 more
openaire   +1 more source