Results 51 to 60 of about 1,118 (202)

Surprise Marketing

Psychology &Marketing, Volume 43, Issue 8, Page 1878-1898, August 2026.
ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim, Weng Marc Lim, Park Thaichon   +2 more
wiley   +1 more source

دور الألعاب الرقمية التفاعلية كوسيط إعلامي في تشكيل السلوكيات الترفيهية والاجتماعية للأطفال (دراسة تطبيقية على منصة روبلوكس) [PDF]

المجلة العربية لبحوث الاتصال والإعلام الرقمى
شهدت السنوات الأخيرة انتشارًا واسعًا للألعاب الرقمية التفاعلية، التي لم تعد تقتصر على الترفيه فقط، بل تحولت إلى فضاءات اجتماعية يتفاعل فيها الأطفال مع أقرانهم من مختلف الثقافات، وتعد منصة روبلوكس (Roblox) من أبرز هذه الألعاب، حيث تتيح للاعبين إنشاء عوالم
مروة البقلي
doaj   +1 more source

THE HINDU HOME KITCHEN AND THE INTERNET OF LANDLORDS: Understanding the Creator Economy

Cultural Anthropology, Volume 41, Issue 3, Page 510-536, August 2026.
ABSTRACT The emergence of the so‐called creator economy, the $400 billion global industry of monetized online content creation, raises urgent questions about how platform economies articulate with social life. Critical theorists argue that platforms, as monopolistic digital intermediaries, act as rent‐seeking landlords in between producers and ...
SUCHARITA KANJILAL
wiley   +1 more source

Reimagining the “Well” (Digitally) Literate Body: Lessons From Children's Diverse (Digital)‐Literacies‐in‐the‐Body With Videogames at Home

Reading Research Quarterly, Volume 61, Issue 2, April/May/June 2026.
This graphical abstract provides an overview of the study's context, approach, key findings and implications. This ecoculturally informed study examined children's digital play and well‐being in relation to broader contexts, routines and practices.
Fiona Scott, Liz Chesworth, Cath Bannister, Daniel Kuria, Shabana Roscoe, Yao Wang   +5 more
wiley   +1 more source

Petualangan Si Tole - Meningkatkan Moderasi dan Toleransi Beragama Melalui Game Roblox Berbasis Peta Yogyakarta

Ideguru
Indonesia merupakan negara yang beragam akan budaya dan agama. Namun, di era kemajuan teknologi, masih sering dijumpai kasus intoleransi dan kurangnya pemahaman tentang moderasi beragama, terutama di kalangan generasi muda.
Akhmad Bagus Nuryanto, Muwaffaqoh Zayiddah Ramadhania, Vincent Ariya Saccani   +2 more
doaj   +1 more source

Why might members of racially minoritized groups seek anonymity when interacting with White people online? Codeswitching, emotional labour and burnout

British Journal of Social Psychology, Volume 65, Issue 2, April 2026.
Abstract People can alter the nature of online intergroup interactions by becoming anonymous. Across three studies (N = 1107), we surveyed Black (Studies 1–3) and White (Study 2) participants in majority‐White nations. We argue that Black people living in these countries face substantial pressures in interracial interactions, and that responses ...
Lewis Nitschinsk, Melinda Hewett, Audree Grand'Pierre, Michael Thai, Fiona Kate Barlow   +4 more
wiley   +1 more source

Analysis of Metaverse and International Marketing Strategy: A Case Study by Using Roblox as a Sample [PDF]

SHS Web of Conferences
Virtual reality technology is significantly affecting global business marketing strategies. This article uses Roblox as a case study to explore the application and impact of virtual reality in international marketing.
Lin Xuanru
doaj   +1 more source

Metaverse and Artificial Intelligence as Web 4.0: The Next Generation of the Internet

Systems Research and Behavioral Science, Volume 43, Issue 2, Page 826-844, March/April 2026.
ABSTRACT This study utilizes systems thinking to explore and entwine an evolving metaverse scholarship to a relatively underexplored phenomenon of Web 4.0. We adopt a soft systems thinking framework to guide the interpretation of complex and evolving metaverse scholarship, using bibliometric mapping of 5587 publications sourced from Scopus.
Anton Klarin, Elena Gorenskaia, Qijie Xiao, Pi‐Shen Seet   +3 more
wiley   +1 more source

Roblox as a Playground for Digital Forensics Analysis

Electronics
The digital world has witnessed an unparalleled surge in social online gaming platforms, with Roblox standing out as a prominent platform that predominantly attracts younger users. Unfortunately, these gaming platforms are also targeted by malicious criminals seeking to exploit them. Conducting digital forensic investigations into the various artifacts
Khushi Gupta, Phani Lanka, Cihan Varol
openaire   +1 more source

METAVERSE EXPERIENCE AS A MEDIATOR BETWEEN GAME-INDUCED TOURISM AND TOURIST MOTIVATION

Jurnal IPTA
This research investigates how game-induced tourism shapes tourist motivation and explores the extent to which metaverse experience functions as an intermediary mechanism within a game-based virtual environment. Drawing on the Stimulus-Organism-Response (
Angelia Dewi, Gitasiswhara
doaj   +1 more source