Results 51 to 60 of about 359 (167)

Immersive and Generative Technology: New Tools for Marketing, New Tools for Consumer Response

Psychology &Marketing, Volume 42, Issue 12, Page 3236-3250, December 2025.
ABSTRACT Immersive technologies, including AR, VR, XR, and generative technologies such as Gen‐AI, are reinventing marketing practice and consumer experience. In this article we provide an introductory review of how these technologies are (re)shaping consumer behavior in domains where the physical and digital converge, and consumers' response to them ...
Gabriele Pizzi, Shashi Matta, Federica Caboni, David W. Stewart   +3 more
wiley   +1 more source

Collaborative Problem Solving and Literacy Practices

Social Interaction
Online video gaming has developed from a hobby to a ubiquitous, social and leisure phenomenon. Roblox, a free-to-play, online sandbox platform has thrived in this time, with a substantial global userbase, where the majority of Roblox users are under 16 ...
Sabria Salama Jawhar, Alia Amir, Rizwan-ul Huq, Simon Stewart   +3 more
doaj   +1 more source

Exploring the Effectiveness of Generative AI as a Learning Tool in Engineering Education: An Analysis of Student Experiences and Perceptions

Computer Applications in Engineering Education, Volume 33, Issue 6, November 2025.
ABSTRACT Artificial Intelligence (AI) is increasingly adopted by educational institutions, particularly as a generative AI (GenAI) tool for e‐learning. This study explores the effectiveness of using GenAI with engineering students at a leading university in Saudi Arabia and the Middle East. It aims to assess GenAI's impact in the College of Engineering
Abdulaziz Saud Alkabaa, Nawaf Mohammad Alamri   +1 more
wiley   +1 more source

Empresas deportivas en el metaverso: estrategias publicitarias innovadoras

Desarrollo Gerencial
Objetivo: determinar el impacto del metaverso Roblox en las estrategias publicitarias de empresas deportivas y resaltar los aspectos relevantes para alcanzar las audiencias interesadas. Método: se llevó a cabo una investigación con enfoque mixto.
Clara Inés Uribe Beltrán
doaj   +1 more source

METAVERSE IN A MARKETING CONTEXT: A SYSTEMATIC LITERATURE REVIEW [PDF]

Management & Marketing
In recent years, major brands have increasingly ventured into the metaverse, showcasing innovative digital offerings. Nike has notably launched .Swoosh and Nikeland within Roblox, while luxury brands like Louis Vuitton, Prada, Balenciaga, and Thom Browne.
Ioana DAN
doaj   +1 more source

Analysis on the Young Age of Roblox Platform Audience Targeting

Highlights in Business, Economics and Management, 2023
The rapid development and construction of metaverse games have gradually blurred the virtual world and the real world, and it is found that its impact on young people is particularly significant through literature research and data surveys. This article takes the phenomenon of the young age as the background and, based on data analysis, takes the ...
openaire   +1 more source

An Evaluation of Chat Safety Moderations in Roblox

Roblox is among the most popular online gaming platforms, used by hundreds of millions of users every day. A substantial portion of these users are underage, who are at a greater risk, where abusive users may utilize Roblox's real-time chat interface to make the initial contact with potential victims. Roblox employs automated chat moderation mechanisms
Kaushik, Priya, Brown, Sonja, Hasan, Rakibul, Rahaman, Sazzadur   +3 more
openaire   +2 more sources

Med Roblox i skulesekken

, 2021
IKT i læring.
openaire   +1 more source

Roblox como herramienta de gamificación educativa

Revista Mexicana de Investigación e Intervención Educativa
El presente artículo presenta una propuesta de estrategia educativa con el uso de la gamificación mediante la herramienta llamada Roblox vista como una plataforma global en línea en donde el usuario puede construir variadas experiencias con las que el jugador interactúa ya sea de forma individual o colectiva, en ese sentido el escrito ofrece una serie ...
Cristian Hernández-Ramos, Javier Moreno-Tapia, María Cruz Chong-Barreiro   +2 more
openaire   +1 more source

An Implementation on: A Game technology using ROBLOX Studio

International Journal of Advanced Research in Science, Communication and Technology
A thrilling ROBLOX adventure called "Hide and Seek - Ultimate" invites players of all stripes to interact, form connections, and experience the excitement of the timeless Hide and Seek game. This project sets out to accomplish two goals: create a thriving gaming community and enthrall gamers with immersive gameplay.
null Prof. Diksha Bansod, null Janhavi Katarmal, null Achal Babulkar, null Niraj Nitnaware, null Shweta Gondane   +4 more
openaire   +1 more source