Results 61 to 70 of about 61,821 (260)
The Power of Unity: Collective Action and Smallholder Agricultural Performance in West Africa
ABSTRACT We analyze the impact of collective action through farmer‐based organizations (FBOs) on smallholders' farm performance and income inequality in Ghana, Benin, The Gambia, and Mali. We find that FBO membership increases cereal yield in Ghana and The Gambia, legume yield in Mali, ruminant numbers in Benin and The Gambia, and total farm income in ...
Emmanuel Donkor +3 more
wiley +1 more source
Studying Organizations on Instagram
With the rise of social media platforms based on the sharing of pictures and videos, the question of how such platforms should be studied arises. Previous research on social media (content) has mainly focused on text (written words) and the rather text ...
Uta Russmann, Jakob Svensson
doaj +1 more source
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Sales Territory Management and Distributor Performance in the Telecommunications Industry in Ghana
The mobile telecommunications in Ghana is a highly competitive market which faces a problem of retaining their customers due to low switching cost. The purpose of this study was to investigate sales territory management and distributor performance of ...
Isaac TWENEBOAH-KODUAH +2 more
doaj
Instructing Students on the Use of Behavioral Assessment in Sales Hiring
## Purpose of the Study: Widespread use of hiring assessments exists within the sales industry. Unfortunately, there is a relative absence of instructional tools on behavioral assessments in sales hiring within the marketing education literature and ...
William J. Jones +2 more
doaj +1 more source
The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry
ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley +1 more source
Goal-oriented Balancing: a New Model of Contemporary Sales Management
This study focuses on the substantive area of sales management and it suggests that the main concern of a sales manager is to reach the sales and economical goals of the sales organization.
Lars-Johan Åge
doaj
Is Precision Agriculture Technology Adoption Persistently Overestimated?
ABSTRACT Precision agriculture is sometimes assumed to diffuse steadily over time, and industry planning frequently extrapolates early adoption trends forward. This study evaluates the accuracy of such expectations by comparing agricultural input dealers' forecasts of future service offerings with the actual levels of offerings that dealerships ...
Trey Malone +5 more
wiley +1 more source
Handing over work is one of the concrete acts of knowledge transfer. However, in business, there are many cases where handover is not carried out smoothly.
Takaya TOYOZUMI, Hidenori SATO
doaj +1 more source

