The impact of sales promotions on store performance: a structural vector autoregressive (SVAR) approach. [PDF]
The paper analyses the impact of sales promotions on store performance, in the short and long term, from the retailer’s point of view. Relationships among promoted and regular sales in the hypermarkets of a large-scale retail chain of national importance,
Marzia Freo
core
The impact of ChatGPT integration and customer relationship management on MSME sales performance with operational efficiency as a mediating variable [PDF]
In an increasingly advanced digital era, micro, small, and medium enterprises (MSMEs) face new challenges and opportunities in enhancing their sales performance.
Sutrisno Sutrisno +2 more
doaj +1 more source
Impact of big data analytics on sales performance in pharmaceutical organizations: The role of customer relationship management capabilities. [PDF]
Shahbaz M +5 more
europepmc +1 more source
Analisis Faktor-faktor Yang Mempengaruhi Kinerja Hasil Tenaga Penjualan Dan Hubungannya Terhadap Efektifitas Penjualan Perusahaan ( Studi Kasus Pada Bpr Di Eks. Karesidenan Semarang) [PDF]
Sales force has very important role in life of banking in reaching its target. A good Management of sales force has important influence to reach effectiveness sale of company.
Kusmanto, K. (Kusmanto) +1 more
core
This research was conducted because of the gap from the results of previous research (research gap) regarding the level of sales experience can affect sales performance and empirically examine the factors that influence sales performance such as ...
Endhar Priyo Utomo
doaj +1 more source
Do Bankers Sacrifice Value to Build Empires? Managerial Incentives, Industry Consolidation and Financial Performance [PDF]
Bank consolidation is a global phenomenon that may enhance stakeholders' value if managers do not sacrifice value to build empires. We find strong evidence of managerial entrenchment at U.S.
Choon-Geol Moon +4 more
core
Managing salespeople strategically when promoting new products—Incorporating market orientation into a sales management control framework [PDF]
Salespeople play a pivotal role in promoting new products. Therefore, managers need to know what control mechanism (i.e., output-based control, behavior-based control, or knowledge-based control) can improve their salespeople’s new product sales ...
Chen, A.H. +5 more
core +1 more source
Not all companies can achieve significant sales increases in business or entrepreneurship even though they have implemented various marketing strategies and utilized appropriate social media.
A'isy Salmaa Permatasari +2 more
doaj +1 more source
One form of cooperation carried out by banking and insurance financial institutions is the existence of bancassurance. The success of the bancassurance concept depends very much on the performance of the sales force, which in this case is an employee of ...
Diana Aqmala
doaj +1 more source
Like milk or wine: Does firm performance improve with age? [PDF]
Our empirical literature review shows that little is known about how firm performance changes with age, presumably because of the paucity of data on firm age.
Agustí Segarra +2 more
core

