Results 291 to 300 of about 8,756,687 (341)

Optimal trade-in strategy of retailers with online and offline sales channels

Computers & industrial engineering, 2018
Due to consumers’ online shopping habits, more and more traditional retailers are operating online sales channels for survival. Many retailers selling durable products offer trade-in service to keep regular customers.
Kaiying Cao, Jia Wang, Guowei Dou, Qingyu Zhang   +3 more
semanticscholar   +1 more source

Sales strategy information base

2009
Every professional strategy is based on good analysis. The same applies to the sales strategy. The available instruments and tools are similar to those used in the corporate and marketing strategies. The corporate strategy specifies the customers and competitors as part of the definition of the relevant market.
Holger Dannenberg, Dirk Zupancic
openaire   +1 more source

Evaluating Multiple Sales Channel Strategies

Journal of Business & Industrial Marketing, 1991
Presents a portfolio model for multi‐sales channel effort deployment. Shows how the approach can help sales management restructure sales channels. Notes that combining an organization′s selling effort into multiple sales channels can be facilitated through an analytical approach that considers variations in customer requirements, buying power and ...
David W Cravens, Thomas N Ingram, Raymond W LaForge   +2 more
openaire   +1 more source

The dual-channel sales strategy of liner slots considering shipping e-commerce platforms

Computers & industrial engineering, 2021
Heying Sun, J. Lam, Qingcheng Zeng
semanticscholar   +1 more source

Research Priorities in Sales Strategy and Performance

Journal of Personal Selling & Sales Management, 2001
A set of research issues and questions concerning strategic aspects of the sales function is developed, using as a framework the following “best practices” from industry identified by the Chally Group (1998): (1) establishing a customer-centric culture; (
T. Leigh, Greg W. Marshall
semanticscholar   +1 more source

Sales Driven Strategy: Die vertriebsorientierte Strategie

2019
Dass der Erfolg einer Sales Driven Company (SDC) von der optimalen und zielsicher umgesetzten Strategie abhangt, gilt nicht anders als bei anderen Unternehmen auch. Auch SDCs mussen sich zwischen einer Preis-Mengen-Strategie und einer Praferenzstrategie entscheiden.
openaire   +1 more source

Development of successful sales strategies

2009
Even detailed corporate or marketing strategies often fail to provide information on how the sales department is to achieve the market positions envisaged in the strategy. The company trusts that sales knows its targets and will know what it has to do. Today many sales teams still tend to work intuitively rather than strategically (Holzheu 1996, p. 141)
Holger Dannenberg, Dirk Zupancic
openaire   +1 more source

Industrial Sales Forces — Organization Strategy

European Journal of Marketing, 1981
Looks at the developments and trends taking place in how companies organize their industrial salesforces. Investigates the reasons why companies have restructured their salesforces and what marketing objectives have been sought when making organizational changes.
openaire   +1 more source

Live streaming strategy under multi-channel sales of the online retailer

Electronic Commerce Research and Applications, 2022
Hanyu Gong, Meng Zhao, Jiali Ren, Zhihua Hao   +3 more
semanticscholar   +1 more source

Strategies to Reduce Cigarette Sales

JAMA, 1986
CIGARETTES are among the highest taxed consumer products. In the United States, one third of receipts from civilian retail cigarette sales goes to federal, state, and local treasuries in the form of excise or sales tax, and in fiscal year 1984, the federal government's share of $10.1 billion in tax revenue was greater than $4.7 billion.
openaire   +2 more sources