Results 31 to 40 of about 4,502,762 (278)

The cultural congruency effect: Culture, regulatory focus, and the effectiveness of gain- vs. loss-framed health messages [PDF]

open access: yes, 2009
The present study contributes a cultural analysis to the literature on the persuasive effects of matching message frame to individuals’ motivational orientations.
Uskul, Ayse K   +4 more
core   +1 more source

Quick question or intensive inquiry: The role of message elaboration in the effectiveness of self-persuasive anti-alcohol posters.

open access: yesPLoS ONE, 2019
Self-persuasion (i.e., generating your own arguments) is often more persuasive than direct persuasion (i.e., being provided with arguments), even when the technique is applied in media messages by framing the message as a question. It is unclear, however,
Jeroen G B Loman   +5 more
doaj   +1 more source

Faktor-faktor yang mempengaruhi efikasi kendiri guru sekolah rendah dalam pengajaran secara dalam talian (Factors that influence primary school teachers’ self-efficacy in online teaching)

open access: yesJournal of Research, Policy & Practice of Teachers & Teacher Education, 2022
Factors that influence primary school teachers’ self-efficacy in online environment are still seldom researched. There are needs to determine these factors to improve online teaching, which is a new norm. The aims of this study were to evaluate the level
Chiou Shum Yap   +1 more
doaj   +1 more source

Modality as a Persuasive tool in English and Arabic Self-Improvement Books [PDF]

open access: yesAl-Mağallah Al-ʿilmiyyaẗ Li Kulliyyaẗ Al-Adāb - Ǧāmiʿaẗ Asyūṭ, 2022
This paper attempts to explore the patterns of modality in selected English and Arabic self-improvement books. Self-improvement is a new genre of writing that provides readers with information and guidance on how to cope with life, resolve problems, take
Mahmoud Ahmad Farrag
doaj   +1 more source

Affect and persuasion: mood effects on the processing of message content and context cues and on subsequent behaviour [PDF]

open access: yes, 1992
Bohner G, Crow K, Erb H-P, Schwarz N. Affect and persuasion: mood effects on the processing of message content and context cues and on subsequent behaviour. European Journal of Social Psychology.
Hans‐Peter Erb   +7 more
core   +1 more source

persuasion cues of women influencers on social networks to create electronic word-of-mouth advertising and purchase intentions [PDF]

open access: yesزن در فرهنگ و هنر, 2022
The advent of social networks has brought about changes in various aspects of human life, and marketing is one of the areas that has been affected. With the emergence of influencers with the ability to influence the wide followers in social networks ...
alireza hatami   +2 more
doaj   +1 more source

Oorreding in evangelisasie

open access: yesHTS Teologiese Studies/Theological Studies, 1994
Persuasion in evangelism Is persuasion as researched and applied in the different secular fields relevant to evangelism? To many evangelists this is hardly a question to consider, since they take a positive answer as self evident.
P. J. van der Merwe
doaj   +1 more source

The Impact of Consumers’ Dynamic Browsing Modes on the Effect of In-Feed Native Advertising

open access: yesFrontiers in Psychology, 2022
As an emerging form of online display advertising, in-feed native advertising is increasingly employed in online news feed platforms. While many advertisers have largely embraced this new advertising format, the current research is full of controversy on
Bangming Xiao, Hao Zhang
doaj   +1 more source

Self-Persuasion: Evidence from Field Experiments at Two International Debating Competitions [PDF]

open access: yesSSRN Electronic Journal, 2019
Laboratory evidence shows that when people have to argue for a given position, they persuade themselves about the position’s factual and moral superiority. Such self-persuasion limits the potential of communication to resolve conflict and reduce polarization.
Egon Tripodi   +2 more
openaire   +6 more sources

Strength and sources of self-efficacy beliefs by physical education student teachers

open access: yesMotriz: Revista de Educacao Fisica, 2014
In the teaching domain, self-efficacy (SE) is related to teachers' judgment about their own ability to achieve learning outcomes and student engagement.
Roberto Tadeu Iaochite   +1 more
doaj   +1 more source

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