Results 201 to 210 of about 469 (211)

Ontology of collaborative manufacturing: Alignment of service-oriented framework with service-dominant logic

Expert Systems With Applications, 2010
Zhongsheng Hua, Huaiqing Wang
exaly  

The evolving brand logic: a service-dominant logic perspective

Journal of the Academy of Marketing Science, 2009
Stephen Vargo, Michael A Merz, Vargo Stephen L   +2 more
exaly  

Transitioning from a goods‐dominant to a service‐dominant logic

Journal of Service Management, 2012
Roger Maull, Glenn Parry, Irène Ng
exaly  

Service-Dominant Logic

2017
Lusch, R., Vargo, S., MELE, CRISTINA, Polese, F.   +3 more
openaire   +1 more source

Toward a conceptual foundation for service science: Contributions from service-dominant logic

IBM Systems Journal, 2008
Stephen Vargo
exaly  

Service-Dominant Logic for Marketing

Marketing ZFP, 2011
openaire   +1 more source

Co-Production, Interdependence and Publicness: Extending public service-dominant logic

Public Management Review, 2016
John Alford
exaly  

Logicscapes: Critical analysis of value creation in service-dominant logic, service logic, and customer-dominant logic

2019
openaire   +1 more source

An Overview of Service-Dominant Logic

2018
Robert F. Lusch, Stephen L. Vargo
openaire   +1 more source

Why Service-Dominant Logic?

2018
Kaisa Koskela-Huotari, Stephen L. Vargo
openaire   +1 more source