Results 181 to 190 of about 469 (211)

Service-Dominant Logic and Service Logic - Contradictory and/or Complementary?

2021
Yrjölä Mika, Saarijärvi Hannu
openaire   +1 more source

Service-based dominant logic

2014
Peer ...
openaire   +1 more source

Service-Dominant Logic

2010
Stephen L. Vargo, Robert F. Lusch, Melissa Archpru Akaka, Yi He   +3 more
openaire   +1 more source

Competing through service: Insights from service-dominant logic

Journal of Retailing, 2007
Stephen Vargo, Robert F Lusch
exaly  

Service-dominant logic: continuing the evolution

Journal of the Academy of Marketing Science, 2007
Stephen Vargo, Robert F Lusch, Lusch Robert F   +2 more
exaly  

Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis

Journal of Service Research, 2011
Andrea Ordanini, A Parasuraman
exaly  

Linking Service-Dominant Logic and Strategic Business Practice

Journal of Service Research, 2012
Liliana Bove, Ingo O Karpen, Bryan A Lukas   +2 more
exaly  

Service-dominant logic: reactions, reflections and refinements

Marketing Theory, 2006
Stephen Vargo, Robert F Lusch
exaly  

The Evolution and Prospects of Service-Dominant Logic

Journal of Service Research, 2017
Ralf Wilden, Ingo O Karpen, Melissa Akaka   +2 more
exaly  

The Marketing of Service-Dominant Logic

2023
openaire   +1 more source