Results 161 to 170 of about 469 (211)
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On the Transition of Service Systems from the Good-Dominant Logic to Service-Dominant Logic
International Journal of Information Technologies and Systems Approach, 2014A review of some main ideas of the Service-Dominant logic is made with the intention of proposing reinterpretations on strategic issues and connections to other disciplines. Analysis of leading ideas of the Good-Dominant Logic and its transition to the Service-Dominant Logic is made.
Carlos Legna Verna, Miroljub Kljajic
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2011
Organizations and people within organizations cling to traditions, industry practices, and managerial frameworks well beyond their usefulness. Perhaps this is just another way of stating the obvious that habits die slowly. One habit or tradition that is experiencing a slow death is the traditional marketing paradigm, referred to as the goods-dominant ...
Robert F. Lusch +2 more
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Organizations and people within organizations cling to traditions, industry practices, and managerial frameworks well beyond their usefulness. Perhaps this is just another way of stating the obvious that habits die slowly. One habit or tradition that is experiencing a slow death is the traditional marketing paradigm, referred to as the goods-dominant ...
Robert F. Lusch +2 more
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2018
After the introduction of the theoretical background, this chapter describes the theoretical lens used to look at the provided theory.
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After the introduction of the theoretical background, this chapter describes the theoretical lens used to look at the provided theory.
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Customer-dominant service logic
2020Peer ...
Heinonen Kristina, Strandvik Tore
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Journal of Research in Marketing and Entrepreneurship, 2008
PurposeThis paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship interface.Design/methodology/approachThis paper integrates research from co‐creation and service dominant logic with entrepreneurship to explore the value of SDL for entrepreneurial marketing organizations.FindingsThis paper offers ...
Kasouf, Chickery J. +3 more
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PurposeThis paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship interface.Design/methodology/approachThis paper integrates research from co‐creation and service dominant logic with entrepreneurship to explore the value of SDL for entrepreneurial marketing organizations.FindingsThis paper offers ...
Kasouf, Chickery J. +3 more
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International Journal of Research in Marketing, 2017
Abstract During the last decade, service-dominant (S-D) logic (1) has taken a series of significant theoretical turns, (2) has had foundational premises modified and added and (3) has been consolidated into a smaller set of core axioms. S-D logic can continue to advance over the next decade by moving toward further development of a general theory of ...
Stephen Vargo, Robert F Lusch
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Abstract During the last decade, service-dominant (S-D) logic (1) has taken a series of significant theoretical turns, (2) has had foundational premises modified and added and (3) has been consolidated into a smaller set of core axioms. S-D logic can continue to advance over the next decade by moving toward further development of a general theory of ...
Stephen Vargo, Robert F Lusch
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2014
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model.
Robert F. Lusch, Stephen L. Vargo
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In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model.
Robert F. Lusch, Stephen L. Vargo
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The service revolution and its marketing implications: service logic vs service-dominant logic
Managing Service Quality, 2014Purpose– The purpose of this conceptual paper is to analyse the implications generated by a service perspective.Design/methodology/approach– A conceptual analysis of two approaches to understanding service perspectives, service logic (SL) and service-dominant logic (SDL), reveals direct and indirect marketing implications.Findings– The SDL is based on ...
Johanna Gummerus
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Inversions of service-dominant logic
Marketing Theory, 2014Value creation, both its nature and scope, can be better and more accurately understood by inverting six characteristics of goods-dominant logic, or what is also known as “old enterprise logic” or “neoclassical economics,” into a service-dominant-informed perspective. These six inversions include (1) entrepreneurship and the view that value creation is
Stephen L. Vargo, Robert F. Lusch
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A customer‐dominant logic of service
Journal of Service Management, 2010PurposeThe paper seeks to introduce to a new perspective on the roles of customers and companies in creating value by outlining a customer‐based approach to service. The customer's logic is examined in‐depth as being the foundation of a customer‐dominant (CD) marketing and business logic.Design/methodology/approachThe authors argue that both the goods‐
Kristina Heinonen +5 more
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