Results 171 to 180 of about 469 (211)
Some of the next articles are maybe not open access.
Service Market Simulation Based on Service Dominant Logic
2016 IEEE International Conference on Agents (ICA), 2016Service-dominant logic, called S-D logic, proposed a new thought oftheoretical foundation for service economy from a service centricviewpoint, but basic terms and their relationship are not representedin technical form. We first formalize S-D logic in a mathematical form.
Satoru Fujita, Yuta Kase
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From a service-dominant logic to a good-dominant logic
IMP Journal, 2015Purpose: Productization, defined as the standardization of the production and delivery processes of services, is an approach that many service companies undertake, moving from relationship-intensive customer projects toward selling specific standardized offerings.
ANDREINI, Daniela +4 more
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Latent Theoretical Constructs of Service Dominant Logic
AHFE International, 2019Purpose. The paper explores latent theoretical constructs of Service Dominant Logic (SDL). As pointed out by Leroy et al. (2013), there is a risk of premature black-boxization to consider closed the debate on SDL perspective (Vargo and Lusch, 2004; Vargo and Morgan, 2005, Vargo et al., 2006) in marketing and management theory.
CANTONE, LUIGI, TESTA, PIERPAOLO
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Value-attenuation in Service-Dominant Logic
2011This conceptual article examines the effects of out-of-stock items through the Service-Dominant (S-D) logic lens.
Ehrenthal, Joachim C.F. +2 more
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The logical structure of the service-dominant logic of marketing
Marketing Theory, 2012The Service-dominant (S-D) logic of marketing is currently comprised of ten foundational premises (FPs). The original statements of eight FPs have since been reworded and two additional FPs have been added. The proposers of S-D logic, Steven Vargo and Robert Lusch, have stated that S-D logic is neither complete nor owned by them: it is ‘Open Source’.
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Towards an Ontological Foundation of Service Dominant Logic
2011The development of service science requires an appropriate theoretical foundation; S-D logic has been proposed as a candidate. Nevertheless, the application of the principles of S-D logic in service science suffers from inconsistencies and misunderstanding.
Garyfallos Fragidis +1 more
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Rezension „Service Dominant Logic“
HMD Praxis der Wirtschaftsinformatik, 2017openaire +1 more source