Results 291 to 300 of about 441,925 (303)

Transformative service research and service dominant logic: Quo Vaditis?

Journal of Retailing and Consumer Services, 2016
Volker G Kuppelwieser, Jörg Finsterwalder   +1 more
exaly  

Service-Dominant Logic

2017
Lusch, R., Vargo, S., MELE, CRISTINA, Polese, F.   +3 more
openaire   +1 more source

Service-Dominant Logic for Marketing

Marketing ZFP, 2011
openaire   +1 more source

Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis

Journal of Service Research, 2011
Andrea Ordanini
exaly  

Service-Dominant Logic and Service Logic - Contradictory and/or Complementary?

2021
Yrjölä Mika, Saarijärvi Hannu
openaire   +1 more source

Exploring value propositions and service innovation: a service-dominant logic study

Journal of the Academy of Marketing Science, 2014
Per Skålén, Johanna Gummerus, Catharina Von Koskull   +2 more
exaly  

Advancing Service Science with Service-Dominant Logic

2010
Stephen L. Vargo, Robert F. Lusch, Melissa Archpru Akaka   +2 more
openaire   +1 more source

Logicscapes: Critical analysis of value creation in service-dominant logic, service logic, and customer-dominant logic

2019
openaire   +1 more source

IMP and service-dominant logic: Divergence, convergence and development

Industrial Marketing Management, 2011
exaly  

Toward a conceptual foundation for service science: Contributions from service-dominant logic

IBM Systems Journal, 2008
exaly