Results 271 to 280 of about 441,925 (303)
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Transiting into Service-Dominant Logic through Service Design:the Institutional Logics Perspective
Academy of Management Proceedings, 2017There is growing academic and managerial interest in service design (SD) with respect to both the creation of new offerings and the development of a firm’s strategic capability for innovation.
Seidali Kurtmollaiev +4 more
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Historical Perspectives on Service-Dominant Logic
2014Recently, these seemingly divergent views appear to be converging on a more inclusive and integrative logic of exchange, one that is centered on the same phenomena that had been previously orphaned, if not ignored. We (Vargo and Lusch 2004a) label this emergent logic and potential paradigm “service-dominant” (S-D) logic in contrast to “goods-dominant” (
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Service Dominant-Logic als Forschungsmethode
2023Joachim C. F. Ehrenthal +2 more
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Service-dominant logic: continuing the evolution
Journal of the Academy of Marketing Science, 2007Robert F Lusch
exaly
Rezension „Service Dominant Logic“
HMD Praxis der Wirtschaftsinformatik, 2017openaire +1 more source
Competing through service: Insights from service-dominant logic
Journal of Retailing, 2007Robert F Lusch, Stephen L Vargo
exaly
Service-Dominant Logic and Service Management 4.0
2022Julia A. Fehrer, Stephen L. Vargo
openaire +1 more source
Linking Service-Dominant Logic and Strategic Business Practice
Journal of Service Research, 2012Ingo Karpen +2 more
exaly

