Results 261 to 270 of about 441,925 (303)
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Inversions of service-dominant logic
Marketing Theory, 2014Value creation, both its nature and scope, can be better and more accurately understood by inverting six characteristics of goods-dominant logic, or what is also known as “old enterprise logic” or “neoclassical economics,” into a service-dominant-informed perspective.
Stephen L. Vargo, Robert F. Lusch
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Latent Theoretical Constructs of Service Dominant Logic
AHFE International, 2019Purpose. The paper explores latent theoretical constructs of Service Dominant Logic (SDL). As pointed out by Leroy et al. (2013), there is a risk of premature black-boxization to consider closed the debate on SDL perspective (Vargo and Lusch, 2004; Vargo and Morgan, 2005, Vargo et al., 2006) in marketing and management theory.
CANTONE, LUIGI, TESTA, PIERPAOLO
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Reconceptualizing Service through Service-dominant Logic
2013Abstract Defining the nature of service has been a challenge to researchers, most centring upon the idea of ‘activities’ or ‘processes’ and degrees of intangibility, heterogeneity, inseparability, and perishability. It is argued that this has led to ‘service industry’ theorizing in which special cases of industrial sectors are explored ...
Irene C.L. Ng +2 more
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Service dominant logic and primary care services
International Journal of Quality and Service Sciences, 2019Purpose The purpose of this study is to explore perceptions of successful collaboration by a group of professionals in primary health care, using service-dominant logic (SDL) as a theoretical framework. Design/methodology/approach This study carries out secondary analysis of the results from a Norwegian national survey on collaboration amongst ...
May-Kristin Vespestad, Anne Clancy
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Service Innovation: A Service-Dominant Logic Perspective1
MIS Quarterly, 2015In this article, we offer a broadened view of service innovation—one grounded in service-dominant logic—that transcends the tangible–intangible and producer–consumer divides that have plagued extant research in this area. Such a broadened conceptualization of service innovation emphasizes (1) innovation as a collaborative process occurring in an actor ...
Robert F. Lusch, Satish Nambisan
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On the Transition of Service Systems from the Good-Dominant Logic to Service-Dominant Logic
International Journal of Information Technologies and Systems Approach, 2014A review of some main ideas of the Service-Dominant logic is made with the intention of proposing reinterpretations on strategic issues and connections to other disciplines. Analysis of leading ideas of the Good-Dominant Logic and its transition to the Service-Dominant Logic is made.
Carlos Legna Verna, Miroljub Kljajić
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Service-Dominant Logic: Inward and Outward Views
2018This chapter proposes an inward look at Service-Dominant Logic (SDL), exploring the latent theoretical constructs underlying the paradigm. It also takes an outward look at Service-Dominant Logic in management literature, reviewing the major criticism of Lusch and Vargo’s pre-theoretical paradigm in an attempt to contribute to a better definition of the
Cantone L., Testa P., Marrone, Teresa
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Service‐dominant logic: a necessary step
European Journal of Marketing, 2011PurposeThe purpose of this paper is to respond to the criticism O'Shaughnessy and O'Shaughnessy made of service‐dominant logic in EJM, on behalf of both the paper and the worldwide community of scholars that have embraced S‐D logic as historically informed, integrative, transcending and rich in its potential to generate theoretical and practical ...
Robert F. Lusch, Stephen L. Vargo
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Service providers’ sustainable service innovation: service-dominant logic
The Service Industries Journal, 2017ABSTRACTThis study examined the service innovation in different service providers with multiple case-study approach. From the perspective of service-dominant logic, four service innovation development models can be distinguished in Technology Development Program companies in Taiwan, including service system integrator and niche market, innovative ...
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