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International Journal of Research in Marketing, 2017
Abstract During the last decade, service-dominant (S-D) logic (1) has taken a series of significant theoretical turns, (2) has had foundational premises modified and added and (3) has been consolidated into a smaller set of core axioms. S-D logic can continue to advance over the next decade by moving toward further development of a general theory of ...
Stephen L. Vargo, Robert F. Lusch
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Abstract During the last decade, service-dominant (S-D) logic (1) has taken a series of significant theoretical turns, (2) has had foundational premises modified and added and (3) has been consolidated into a smaller set of core axioms. S-D logic can continue to advance over the next decade by moving toward further development of a general theory of ...
Stephen L. Vargo, Robert F. Lusch
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The service revolution and its marketing implications: service logic vs service-dominant logic
Managing Service Quality, 2014Purpose– The purpose of this conceptual paper is to analyse the implications generated by a service perspective.Design/methodology/approach– A conceptual analysis of two approaches to understanding service perspectives, service logic (SL) and service-dominant logic (SDL), reveals direct and indirect marketing implications.Findings– The SDL is based on ...
Grönroos Christian, Gummerus Johanna
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Journal of Research in Marketing and Entrepreneurship, 2008
PurposeThis paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship interface.Design/methodology/approachThis paper integrates research from co‐creation and service dominant logic with entrepreneurship to explore the value of SDL for entrepreneurial marketing organizations.FindingsThis paper offers ...
Chickery J. Kasouf +3 more
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PurposeThis paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship interface.Design/methodology/approachThis paper integrates research from co‐creation and service dominant logic with entrepreneurship to explore the value of SDL for entrepreneurial marketing organizations.FindingsThis paper offers ...
Chickery J. Kasouf +3 more
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The Islamic View on Service-Dominant Logic, Service Logic, and Customer-Dominant Logic
2021The purpose of this chapter is firstly to explore the differences of the three concepts of service-dominant logic, service logic, and customer dominant logic, and secondly is to see the Islamic view on these three concepts. The authors adopt the content analysis method by reviewing the literature from various sources, and the topic will then be ...
Ahmad Rafiki +2 more
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Customer-dominant service logic
2020Peer ...
Heinonen Kristina, Strandvik Tore
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A service-dominant logic for banking services
MERCATI & COMPETITIVITÀ, 2012In the current competitive scenario, services now pervade all business activities, involving every production system and every organization. The emerging importance of services and their decisive role, compared to goods, in every business transaction in the global economy encourages scholars, professionals and business experts to engage in research ...
V. Formisano, G. Russo, LOMBARDI, ROSA
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2018
After the introduction of the theoretical background, this chapter describes the theoretical lens used to look at the provided theory.
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After the introduction of the theoretical background, this chapter describes the theoretical lens used to look at the provided theory.
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2011
Organizations and people within organizations cling to traditions, industry practices, and managerial frameworks well beyond their usefulness. Perhaps this is just another way of stating the obvious that habits die slowly. One habit or tradition that is experiencing a slow death is the traditional marketing paradigm, referred to as the goods-dominant ...
Robert F. Lusch +2 more
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Organizations and people within organizations cling to traditions, industry practices, and managerial frameworks well beyond their usefulness. Perhaps this is just another way of stating the obvious that habits die slowly. One habit or tradition that is experiencing a slow death is the traditional marketing paradigm, referred to as the goods-dominant ...
Robert F. Lusch +2 more
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2014
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model.
Robert F. Lusch, Stephen L. Vargo
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In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model.
Robert F. Lusch, Stephen L. Vargo
openaire +1 more source