Results 241 to 250 of about 7,026,396 (251)
Some of the next articles are maybe not open access.

Service-Dominant Logic 2025

International Journal of Research in Marketing, 2017
Stephen Vargo, Robert F Lusch
exaly  

A Customer‐Dominant Logic of Service

Journal of Service Management, 2010
Kristina Heinonen   +2 more
exaly  

Co-Production and Self-Service: The Application of Service-Dominant Logic

Journal of Marketing Management, 2013
Tim Hughes, Toni Hilton
exaly  

The Evolving Brand Logic: A Service-Dominant Logic Perspective

Journal of the Academy of Marketing Science, 2009
Stephen Vargo, Michael A Merz
exaly  

Transforming From the Goods to the Service-Dominant Logic

Marketing Theory, 2016
Per Skålén, Bo Edvardsson
exaly  

Institutions and Axioms: An Extension and Update of Service-Dominant Logic

Journal of the Academy of Marketing Science, 2016
Stephen Vargo, Robert F Lusch
exaly  

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