Results 71 to 80 of about 441,925 (303)
Moving forward with service dominant logic: Exploring the strategic orientations of a service-centred view of the firm [PDF]
International Journal of Business Science and Applied Management, 2013 Service Dominant Logic (SDL) has been the subject of great conceptual debate over the past years. We are now clearly at a crossroad where application is required to cement its practical relevance to the organization and its performance.
Paladino, A., Lamberti, L.
doaj
LA CO-CREACIÓN Y LOS NUEVOS RETOS DE GENERACIÓN DE VALOR QUE ENFRENTAN LAS ORGANIZACIONES
Revista Criterio Libre, 2018 Through an analytical and reflective vision, the aim of this article is to clarify the emerging concept of co-creation, its advantages, limitations, and the processes that facilitate its application. A review of the academic literature from the
Carlos Sánchez-González +1 more
doaj +1 more source
Marketing Education through the lens of S-D Logic [PDF]
, 2012 This paper provides a theoretical contribution to the marketing literature by exploring ‘value creation' and ‘value in use' as applied to marketing education and from a service-dominant logic perspective.
Egan, J., Egan, J., Lynch, J., Lynch, J.
core
Omni-channel retailing: propositions, examples and solutions [PDF]
, 2018 Customers are not passive agents, but intrinsic to the value creation process. Because retailers are the customer’s link to the marketplace they are uniquely placed to develop value co-creation opportunities that give themselves a strategic advantage ...
Saarijärvi, Hannu +2 more
core +2 more sources
Research Progress and Applications of Non‐Carrier‐Injection Electroluminescence
Advanced Electronic Materials, EarlyView.Non‐carrier‐injection electroluminescence (NCI‐EL) uses AC fields and displacement currents to trigger light from internal charge reservoirs, enabling minimalist emitters with remotely coupled terminals. This review maps shared mechanisms across organics, GaN, quantum dots, and TMDCs, compares planar, interdigital, single‐terminal, and coaxial designs,
Wei Huang +6 more
wiley +1 more source
Exploring the Entrepreneurial Role of Lawyers: A service-dominant logic paradigm
Journal of Modern ScienceObjectives This article examines the roles of lawyers in entrepreneurship through the lens of service-dominant logic. Its aim is to understand how lawyers deal with the challenges of entrepreneurship while adhering to their core ethics and practice ...
Maria Urbaniec +2 more
doaj +1 more source
Dialogue in Product Planning from the Perspective of Service-Dominant Logic [PDF]
, 2018 本研究は、Ballantyne and Varey (2006)のいう「対話」による価値共創プロセスを克明にえがきだした初の研究である。本研究は、マーケティングのサービス・ドミナント・ロジックの観点から商品企画の打ち合わせを観察する。その結果明らかになるのは、対話が、価値共創の源泉である2つの資源のうち「オペランド資源」の開発だけでなく「オペラント資源」の開発に貢献していることである。この発見は、Ballantyne and Varey (2006)が指摘していない対話の効果を示している。すなわち ...
Kitagawa Kota, 北川 亘太
core +1 more source
Advanced Energy Materials, EarlyView.This work presents lightweight, lignin‐derived carbon fiber current collectors that enable controlled lithium deposition. Structural defects and intermediate‐sized pores stabilize pre‐nucleation quasi‐metallic lithium clusters, promoting uniform lithium plating and stripping.
Samantha L. S. Southern +13 more
wiley +1 more source
Industry Innovation and Brand-Mode Shift
Maketingu Janaru, 2019 Brand strategy is defined to be based on the cognition of customers, and is centered on the "exchange, sense, symbol" principle and designed for integration of management, marketing, and communication.
Kazuhiko Mori
doaj +1 more source
The evolution of networks and interaction in the co-creation of value : a case study of the development of a city museum [PDF]
, 2012 Vargo and Lusch (2004) proposed that marketing is moving to a new dominant logic where service is exchanged for service. Central to their proposal were eight foundational premises (Vargo and Lusch, 2004), subsequently extended to ten (Vargo and Lusch ...
Doherty, Anne Marie, Faleye, Gbolahan
core