Results 1 to 10 of about 900 (248)
Shopper marketing nutrition interventions: Social norms on grocery carts increase produce spending without increasing shopper budgets [PDF]
Preventive Medicine Reports, 2015 Objectives: We assessed the efficacy of an easy-to-implement shopper marketing nutrition intervention in a pilot and two additional studies to increase produce demand without decreasing store profitability or increasing shopper budgets.
Collin R. Payne +3 more
doaj +4 more sources
Shopper: A new partnership perspective in marketing channels [PDF]
Economic Horizons, 2016 Shopper marketing has lately become a promising business initiative. The distinction between shopper marketing and traditional marketing paves the way for new relations, partnerships, and better results of retailers and suppliers.
Zoran Bogetic +2 more
doaj +4 more sources
Shopper marketing strategy in food retailing [PDF]
Ekonomika Poljoprivrede (1979), 2016 The leading role of retailers in food industry marketing channels significantly contributes to shopper marketing affirmation. Shopper marketing is a new marketing paradigm which focuses on the shopper and point-of-sale.
Bogetić Zoran +2 more
doaj +3 more sources
Framing the Unlikely Pair: “Free Gifts” Heuristic in Evaluation of Non-Complementary Product Bundles [PDF]
Behavioral SciencesFirms increasingly offer non-complementary product bundles, yet marketing these ‘unlikely pairs’ effectively remains a significant challenge. This study investigates a solution by examining the psychological impact of promotional framing.
Zhiying Li, Seunghee Han
doaj +2 more sources
Shopper marketing nutrition interventions
Physiology and Behavior, 2014 Grocery stores represent a context in which a majority of people's food purchases occur. Considering the nutrition quality of the population's food intake has dramatically decreased, understanding how to improve food choice in the grocery store is paramount to healthier living. In this work, we detail the type of financial resources from which shoppers
Collin R Payne +2 more
exaly +4 more sources
Segmenting the Market of In-Store Decision Makers: Implications for Shopper Marketing
Marketing Management Journal, 2022 Over \$23 billion is spent on point-of-purchase advertising in the U.S. each year. Yet, for all of this investment, we still know very little about the influences on shoppers at the moment of decision making.
CATHY J. COBB-WALGREN +2 more
doaj +2 more sources
Strategy map and Balanced Scorecard of shopper marketing [PDF]
Anali Ekonomskog fakulteta u Subotici, 2016 Shopper marketing is a young marketing practice which puts the shopper into the centre of marketing efforts. The main assumption is that the shopper is the final decision maker in the process of shopping and buying in the environment of retail store ...
Kaličanin Đorđe, Bogetić Zoran
doaj +1 more source
Shopper marketing moderators of the brand equity – behavioral loyalty relationship
Journal of Business Research, 2018 Abstract The branding literature assumes that the higher a brand's equity, the greater is its behavioral loyalty. In this research, we develop a conceptual framework that explains the off-diagonal relationship between brand equity and behavioral loyalty (i.e., high equity but poor loyalty and vice versa) by identifying five shopper marketing related ...
Debabrata Talukdar, J Jeffrey Inman
exaly +2 more sources
The Impact of the Position of Shopper Marketing Stands Within a Store on Shopper Purchase Behavior
Tržište, 2022 Purpose – Shopper marketing stands, shelves, and product exposure are types of shopper marketing activities which have the potential to influence the shopping behavior of shoppers and increase revenues for both retailers and manufacturers.
Monika Matušovičová +2 more
doaj +1 more source
Cognitive biases in merchandising activation and effect on supermarket sale [PDF]
RAE: Revista de Administração de Empresas, 2020 Competition among different brands in supermarkets motivates consumer goods companies to develop and implement and activate merchandising materials at the point of sales (POS). These merchandizing materials attempt to influence shoppers and promote sales.
Dante Avanzi +3 more
doaj +3 more sources