Results 11 to 20 of about 900 (248)
SAYUR SOP.COM : UPAYA PENINGKATAN KINERJA PEMASARAN
Journal of Management and Business Review, 2020 The digitalisation era cannot be denied anymore. Technological progress with all its rapid development is a momentum to be able to take advantage of the use of technology to improve a better quality of life. The company can be said to have a good quality
Dina Lusianti, Ratih Nindyasari
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Targeting smart shoppers: a cross-country model
Journal of Business Economics and Management, 2020 The purpose of this article is to provide a robust and consistent cross-country measurement of the smart-shopper self-concept. Drawing on existing single-country studies, our work extends research by validating a pioneer cross-country scale that measures
Mónica Gómez-Suárez +2 more
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Frontiers in Neuroscience, 2020 The (re-)launch of products is frequently accompanied by point-of-sale (PoS) marketing campaigns in order to foster sales. Predicting the success of these merchandising elements at the PoS on sales is of interest to research and practice, as the ...
Nadine R. Gier +4 more
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Los perfiles green de la generación centennials de México y Argentina
Responsibility and Sustainability, 2023 Este estudio analiza los perfiles Green en la Generación Z o “Centennials” en dos lugares de Argentina y México. Los datos se recogieron mediante la metodología desarrollada por Kantar World Panel en 2010 para medir los perfiles de consumidores en ...
Enrique Carlos Bianchi +4 more
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The perceived benefits derived from visits to a super regional shopping centre: An exploratory study
South African Journal of Business Management, 1999 Studies that aim to identify shopper types typically attempt to identify a limited set of differentiated shopper types to which retailers can target differentiated marketing efforts.
Nic S. Terblanché
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Maketingu Janaru, 2020 The purpose of this special issue is to show the progress of marketing science research focusing on the changing behavior of shoppers due to innovations in information technology. Such innovations related to shopping have progressed rapidly.
Junya Ishibuchi
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Acta Commercii, 2014 Purpose: The primary purpose of the study was to examine Generation Y consumer shopper typologies. The secondary purpose was to establish the influence of age in the identified shopper typologies.
Chengedzai Mafini +2 more
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Experiência e engajamento do cliente
RAE: Revista de Administração de Empresas, 2020 Realizado na Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP) em 25 e 26 de outubro de 2018, o 11º Congresso Latino-Americano de Varejo (CLAV) teve a proposta de conectar a fronteira da literatura acadêmica com ...
Delane Botelho, Leandro Angotti Guissoni
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The influence of retail facility lighting on shoppers' product perception [PDF]
Strategic Management, 2022 Background: The subject of the paper is lighting, which represents one of the instruments of shopper marketing. Review of the relevant literature suggests that lighting can have a significant impact on the appearance of the observed product. Purpose: The
Tešić Dejan +2 more
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Kvalita Inovácia Prosperita, 2017 Purpose: The purpose of this study is to examine the relationship between customer satisfaction and customer attitude by focusing on the mediating effect of Omni-channel shopper type.
Sangmin Lee, Tae-seon Lim
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