Results 11 to 20 of about 870 (211)
The perceived benefits derived from visits to a super regional shopping centre: An exploratory study
South African Journal of Business Management, 1999 Studies that aim to identify shopper types typically attempt to identify a limited set of differentiated shopper types to which retailers can target differentiated marketing efforts.
Nic S. Terblanché
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Maketingu Janaru, 2020 The purpose of this special issue is to show the progress of marketing science research focusing on the changing behavior of shoppers due to innovations in information technology. Such innovations related to shopping have progressed rapidly.
Junya Ishibuchi
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Acta Commercii, 2014 Purpose: The primary purpose of the study was to examine Generation Y consumer shopper typologies. The secondary purpose was to establish the influence of age in the identified shopper typologies.
Chengedzai Mafini +2 more
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Experiência e engajamento do cliente
RAE: Revista de Administração de Empresas, 2020 Realizado na Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP) em 25 e 26 de outubro de 2018, o 11º Congresso Latino-Americano de Varejo (CLAV) teve a proposta de conectar a fronteira da literatura acadêmica com ...
Delane Botelho, Leandro Angotti Guissoni
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Segmenting the Market of In-Store Decision Makers: Implications for Shopper Marketing
Marketing Management Journal, 2022 Over \$23 billion is spent on point-of-purchase advertising in the U.S. each year. Yet, for all of this investment, we still know very little about the influences on shoppers at the moment of decision making.
CATHY J. COBB-WALGREN +2 more
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The influence of retail facility lighting on shoppers' product perception [PDF]
Strategic Management, 2022 Background: The subject of the paper is lighting, which represents one of the instruments of shopper marketing. Review of the relevant literature suggests that lighting can have a significant impact on the appearance of the observed product. Purpose: The
Tešić Dejan +2 more
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Kvalita Inovácia Prosperita, 2017 Purpose: The purpose of this study is to examine the relationship between customer satisfaction and customer attitude by focusing on the mediating effect of Omni-channel shopper type.
Sangmin Lee, Tae-seon Lim
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Strategy map and Balanced Scorecard of shopper marketing [PDF]
Anali Ekonomskog fakulteta u Subotici, 2016 Shopper marketing is a young marketing practice which puts the shopper into the centre of marketing efforts. The main assumption is that the shopper is the final decision maker in the process of shopping and buying in the environment of retail store ...
Kaličanin Đorđe, Bogetić Zoran
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The Application of Mobile fNIRS in Marketing Research—Detecting the “First-Choice-Brand” Effect
Frontiers in Human Neuroscience, 2018 Recent research in the field of “neuro-marketing” shows promise to substantially increase knowledge on marketing issues for example price-perception, advertising efficiency, branding and shopper behaviour.
Caspar Krampe +2 more
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Consumer Experience and Omnichannel Behavior in Various Sales Atmospheres
Frontiers in Psychology, 2020 The conceptual framework for our analysis is the approach to environmental psychology first introduced by different authors in 1974. Subsequently in 1982 this concept was applied to retail outlets so as to better understand the effect on consumers of ...
María Dolores Reina Paz +1 more
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