Results 21 to 30 of about 903 (250)
Plugging Social Responsibility into Shopper Marketing [PDF]
, 2017 The topic of in-store marketing has a long academic and practice history dating back to the early 20th century (Schumann & Davidson 2007; Schumann et al. 2008). Numerous papers have reflected aspects of the in-store environment and strategy. So it is interesting to note the resurgence of “shopper marketing” over the past ten years.
Dan Flint, David W. Schumann
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The Application of Mobile fNIRS in Marketing Research—Detecting the “First-Choice-Brand” Effect
Frontiers in Human Neuroscience, 2018 Recent research in the field of “neuro-marketing” shows promise to substantially increase knowledge on marketing issues for example price-perception, advertising efficiency, branding and shopper behaviour.
Caspar Krampe +2 more
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Acta Commercii, 2008 Purpose of the study: Noting that the motive for shopping is located within the paradigm of buying behaviour of consumers; the study seeks to complement existing literature by examining whether a configuration of shopper motives could be developed ...
M. Dhurup
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Consumer Experience and Omnichannel Behavior in Various Sales Atmospheres
Frontiers in Psychology, 2020 The conceptual framework for our analysis is the approach to environmental psychology first introduced by different authors in 1974. Subsequently in 1982 this concept was applied to retail outlets so as to better understand the effect on consumers of ...
María Dolores Reina Paz +1 more
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Spanish Journal of Agricultural Research, 2021 Aim of study: Commercially, chicken meat has a similar positioning to turkey meat, as both are healthy and low-fat meats. For this reason, we proposed analysing consumer behaviour with respect to each of these meats based on market segmentation. Area of
Amparo Baviera-Puig +3 more
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Endomarketing strategies in the coffee shops industry
PODIUM, 2018 Nowadays there is no recognize coffee shop franchise that is not well positioned due to its marketing plan or better known as marketing strategy. A great example of this is Starbucks coffee, which has become one of the most powerful franchises in the ...
Carlos Sempértegui Seminario +1 more
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Gender differences of shoppers in the marketing and management of retail agglomerations [PDF]
The Service Industries Journal, 2012 This paper aims to first identify gender differences in perception and evaluation of retail agglomerations, and second, discuss the implications of these differences for marketing and management. Based on a conceptual model 2151 agglomeration shoppers were surveyed using interviewer-administered questionnaires.
Teller, Christoph, Thomson, Jennifer
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The review of modern methods to evaluate users servicing quality
Библиосфера, 2016 Marketing methods of evaluating services of both readers and library users online are important to improve the quality of library-information servicing.
N. S. Redkina
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Data-driven innovation in shopper marketing [PDF]
, 2021 Η επιχειρηματική αναλυτική είναι ένα ισχυρό εργαλείο των λιανεμπόρων για να αποκτήσουν γνώση σχετικά με τις αγοραστικές συνήθειες και προτιμήσεις των πελατών τους. Ωστόσο, στις μέρες μας αυτό γίνεται ολοένα και πιο δύσκολο, μιας και ο σύγχρονος αγοραστής αλλάζει συχνά συμπεριφορά και αναζητά συνεχώς νέες εμπειρίες στα λιανεμπορικά καταστήματα. Πλέον, ο
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Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Growing demand for healthier beverages is driving innovation in the wine sector, with dealcoholized wine emerging as a promising alternative. However, little is known about the contextual conditions under which consumers would choose dealcoholized wine, particularly in countries with strong wine traditions. To fill this gap, this work examines
Giovanna Piracci +4 more
wiley +1 more source