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Shopper Marketing: A Literature Review [PDF]
International Review of Management and Marketing, 2014 Shopper marketing is a recent concept and it has been gaining importance and attention among managers and researchers. Due to its youth and increasing relevance, the purpose of this paper is to analyze, categorize, compile and analyze the existing knowledge concerning shopper marketing.
Silveira, Paulo Duarte +1 more
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The Application of Mobile fNIRS in Marketing Research—Detecting the “First-Choice-Brand” Effect
Frontiers in Human Neuroscience, 2018 Recent research in the field of “neuro-marketing” shows promise to substantially increase knowledge on marketing issues for example price-perception, advertising efficiency, branding and shopper behaviour.
Caspar Krampe +2 more
doaj +1 more source
Acta Commercii, 2008 Purpose of the study: Noting that the motive for shopping is located within the paradigm of buying behaviour of consumers; the study seeks to complement existing literature by examining whether a configuration of shopper motives could be developed ...
M. Dhurup
doaj +1 more source
Consumer Experience and Omnichannel Behavior in Various Sales Atmospheres
Frontiers in Psychology, 2020 The conceptual framework for our analysis is the approach to environmental psychology first introduced by different authors in 1974. Subsequently in 1982 this concept was applied to retail outlets so as to better understand the effect on consumers of ...
María Dolores Reina Paz +1 more
doaj +1 more source
Spanish Journal of Agricultural Research, 2021 Aim of study: Commercially, chicken meat has a similar positioning to turkey meat, as both are healthy and low-fat meats. For this reason, we proposed analysing consumer behaviour with respect to each of these meats based on market segmentation. Area of
Amparo Baviera-Puig +3 more
doaj +1 more source
Plugging Social Responsibility into Shopper Marketing [PDF]
, 2017 The topic of in-store marketing has a long academic and practice history dating back to the early 20th century (Schumann & Davidson 2007; Schumann et al. 2008). Numerous papers have reflected aspects of the in-store environment and strategy. So it is interesting to note the resurgence of “shopper marketing” over the past ten years.
Dan Flint, David W. Schumann
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Gender differences of shoppers in the marketing and management of retail agglomerations [PDF]
The Service Industries Journal, 2012 This paper aims to first identify gender differences in perception and evaluation of retail agglomerations, and second, discuss the implications of these differences for marketing and management. Based on a conceptual model 2151 agglomeration shoppers were surveyed using interviewer-administered questionnaires.
Teller, Christoph, Thomson, Jennifer
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Endomarketing strategies in the coffee shops industry
PODIUM, 2018 Nowadays there is no recognize coffee shop franchise that is not well positioned due to its marketing plan or better known as marketing strategy. A great example of this is Starbucks coffee, which has become one of the most powerful franchises in the ...
Carlos Sempértegui Seminario +1 more
doaj +1 more source
Characterizing Farmers' Market Shoppers: A Literature Review [PDF]
Journal of Hunger & Environmental Nutrition, 2012 The number of farmers' markets in the United States continues to grow, suggesting an increasing interest in community food systems. Yet, little conclusive research has been conducted to characterize farmers' market customers. The purpose of this literature review is to more definitively examine the current farmers' market consumer base established in ...
Carmen Byker +3 more
openaire +1 more source
Measuring Nutrition Security Using the Consumer Food Data System Datasets
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Nutrition security is an emerging concept lacking a consensus definition, conceptualization, or standardized measure. This perspectives manuscript synthesizes findings from two previously published analyses to assess the feasibility of using available measures of key dimensions of nutrition security from two Consumer Food Data System (CFDS ...
Vibha Bhargava +2 more
wiley +1 more source