Results 31 to 40 of about 903 (250)
O uso de vieses cognitivos em ativações de merchandising e o efeito nas vendas nos supermercados
RAE: Revista de Administração de Empresas, 2020 A competição entre marcas disponíveis nos supermercados motiva os esforços das empresas na elaboração e ativação de materiais de comunicação no ponto de venda (MPV). Os MPVs objetivam influenciar o shopper e gerar vendas.
Dante Avanzi +3 more
doaj +6 more sources
A Hierarchy-Based System for Recognizing Customer Activity in Retail Environments
Sensors, 2021 Customer activity (CA) in retail environments, which ranges over various shopper situations in store spaces, provides valuable information for store management and marketing planning.
Jiahao Wen +3 more
doaj +1 more source
Do Universal Free School Meals Improve the Dietary Quality of Food‐At‐Home Purchases?
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Since 2014, the number of schools offering universal free meals to all enrolled children without requiring annual meal applications has increased meaningfully. Using USDA's Purchase to Plate Crosswalk, a difference‐in‐differences framework, and a nationwide consumer panel, the effect of universal‐free‐meal exposure on the diet quality of food ...
Xueying Ma +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Using a lab‐in‐the‐field experiment, we investigate how providing information about food miles and pesticide residue influences willingness to pay (WTP) for potatoes among 407 shoppers in Taiwan, split between a supermarket and a farmers market.
Chiu‐Lin Huang +3 more
wiley +1 more source
Customer experience and engagement [PDF]
RAE: Revista de Administração de Empresas, 2020 The 11th Latin American Retail Congress (Congresso Latino-Americano de Varejo [CLAV]) conducted at Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP) on October 25 and 26, 2018, aimed to connect the frontier of ...
Delane Botelho +1 more
doaj
Consumers Loyalty Indicator as a Drivers for Satisfaction
Cihan University-Erbil Journal of Humanities and Social Sciences, 2020 This study focuses on understanding the leading indicators of loyalty among food and nourishments shoppers in two Syrian Malls, Cham City Centre and Massa Plaza, both located in Damascus, the capital of Syria.
Aram Hanna Massoudi
doaj +1 more source
Customer experience management for highly demanded services in the financial market in crisis
Модернизация, инновация, развитие, 2023 Purpose: to provide differentiated marketing solutions for manage customer experience based on various demographics, behavioral characteristics and customer values in the process of servicing for investing in gold.Methods: the current study was based ...
L. G. Prokopova +4 more
doaj +1 more source
Growth of Omnichannel Grocery Retailing and Food Prices
Agribusiness, EarlyView.ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong +2 more
wiley +1 more source
Journal of Enterprise and DevelopmentPurpose: This study examines the influence of social media marketing, electronic word of mouth (e-WOM), service quality, and brand image on trust in international personal shopper services, commonly referred to in Indonesia as jastip (jasa titip ...
Erilia Kesumahati +2 more
doaj +1 more source