Results 31 to 40 of about 900 (248)
O uso de vieses cognitivos em ativações de merchandising e o efeito nas vendas nos supermercados
RAE: Revista de Administração de Empresas, 2020 A competição entre marcas disponíveis nos supermercados motiva os esforços das empresas na elaboração e ativação de materiais de comunicação no ponto de venda (MPV). Os MPVs objetivam influenciar o shopper e gerar vendas.
Dante Avanzi +3 more
doaj +6 more sources
The review of modern methods to evaluate users servicing quality
Библиосфера, 2016 Marketing methods of evaluating services of both readers and library users online are important to improve the quality of library-information servicing.
N. S. Redkina
doaj +1 more source
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Growing demand for healthier beverages is driving innovation in the wine sector, with dealcoholized wine emerging as a promising alternative. However, little is known about the contextual conditions under which consumers would choose dealcoholized wine, particularly in countries with strong wine traditions. To fill this gap, this work examines
Giovanna Piracci +4 more
wiley +1 more source
AgriFood: Journal of Agricultural Products for Food, EarlyView.Through HPLC–MS/MS analysis and multivariate statistics, raphani semen (RS) varieties with high functional components were screened. The white raphani semen “Xuebawang” was identified as ideal for further study due to its high bioactive content: glucoraphenin (9010.27 mg/100 g), glucoraphanin (1027.76 mg/100 g), sulforaphane (66.14 mg/100 g), and ...
Yonghua Li +10 more
wiley +1 more source
A Hierarchy-Based System for Recognizing Customer Activity in Retail Environments
Sensors, 2021 Customer activity (CA) in retail environments, which ranges over various shopper situations in store spaces, provides valuable information for store management and marketing planning.
Jiahao Wen +3 more
doaj +1 more source
Data-driven innovation in shopper marketing [PDF]
, 2021 Η επιχειρηματική αναλυτική είναι ένα ισχυρό εργαλείο των λιανεμπόρων για να αποκτήσουν γνώση σχετικά με τις αγοραστικές συνήθειες και προτιμήσεις των πελατών τους. Ωστόσο, στις μέρες μας αυτό γίνεται ολοένα και πιο δύσκολο, μιας και ο σύγχρονος αγοραστής αλλάζει συχνά συμπεριφορά και αναζητά συνεχώς νέες εμπειρίες στα λιανεμπορικά καταστήματα. Πλέον, ο
openaire +1 more source
Are all meats substitutes? A basket‐and‐expenditure‐based approach
Agribusiness, EarlyView.Abstract This study examines the relationship among animal‐based meat and plant‐based meat alternatives (PBMAs) using a basket‐and‐expenditure‐based choice experiment. In particular, we examine whether animal‐based meat products are substitutes or complements with PBMAs.
Clinton L. Neill, Logan L. Britton
wiley +1 more source
Journal of Enterprise and DevelopmentPurpose: This study examines the influence of social media marketing, electronic word of mouth (e-WOM), service quality, and brand image on trust in international personal shopper services, commonly referred to in Indonesia as jastip (jasa titip ...
Erilia Kesumahati +2 more
doaj +1 more source
Customer experience and engagement [PDF]
RAE: Revista de Administração de Empresas, 2020 The 11th Latin American Retail Congress (Congresso Latino-Americano de Varejo [CLAV]) conducted at Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP) on October 25 and 26, 2018, aimed to connect the frontier of ...
Delane Botelho +1 more
doaj
Consumers Loyalty Indicator as a Drivers for Satisfaction
Cihan University-Erbil Journal of Humanities and Social Sciences, 2020 This study focuses on understanding the leading indicators of loyalty among food and nourishments shoppers in two Syrian Malls, Cham City Centre and Massa Plaza, both located in Damascus, the capital of Syria.
Aram Hanna Massoudi
doaj +1 more source