Results 11 to 20 of about 32,632 (300)
A planned study of the impact of B2C logistics service quality on shopper satisfaction and loyalty [PDF]
, 2014 Purpose of the paper: This paper reports on an in-progress study of the impact of business to consumer (B2C) logistics service quality (LSQ) on in-store shopper satisfaction and loyalty.
Grant, David, Philipp, Bernd
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Shopper marketing nutrition interventions
Physiology & Behavior, 2014 Grocery stores represent a context in which a majority of people's food purchases occur. Considering the nutrition quality of the population's food intake has dramatically decreased, understanding how to improve food choice in the grocery store is paramount to healthier living. In this work, we detail the type of financial resources from which shoppers
Collin R, Payne +3 more
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Los perfiles green de la generación centennials de México y Argentina
Responsibility and Sustainability, 2023 Este estudio analiza los perfiles Green en la Generación Z o “Centennials” en dos lugares de Argentina y México. Los datos se recogieron mediante la metodología desarrollada por Kantar World Panel en 2010 para medir los perfiles de consumidores en ...
Enrique Carlos Bianchi +4 more
doaj +1 more source
The perceived benefits derived from visits to a super regional shopping centre: An exploratory study
South African Journal of Business Management, 1999 Studies that aim to identify shopper types typically attempt to identify a limited set of differentiated shopper types to which retailers can target differentiated marketing efforts.
Nic S. Terblanché
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Maketingu Janaru, 2020 The purpose of this special issue is to show the progress of marketing science research focusing on the changing behavior of shoppers due to innovations in information technology. Such innovations related to shopping have progressed rapidly.
Junya Ishibuchi
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Acta Commercii, 2014 Purpose: The primary purpose of the study was to examine Generation Y consumer shopper typologies. The secondary purpose was to establish the influence of age in the identified shopper typologies.
Chengedzai Mafini +2 more
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Ample consumption period available until use-by dates: a potential, marketing position for store brands [PDF]
, 2007 Traditionally store brands in Australia are viewed with suspicion in regard to their quality and are usually purchased because of the "value for money" that they offer. Australian supermarket majors are considering introducing a new suite of store brands
Davies M. +10 more
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Experiência e engajamento do cliente
RAE: Revista de Administração de Empresas, 2020 Realizado na Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP) em 25 e 26 de outubro de 2018, o 11º Congresso Latino-Americano de Varejo (CLAV) teve a proposta de conectar a fronteira da literatura acadêmica com ...
Delane Botelho, Leandro Angotti Guissoni
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The influence of retail facility lighting on shoppers' product perception [PDF]
Strategic Management, 2022 Background: The subject of the paper is lighting, which represents one of the instruments of shopper marketing. Review of the relevant literature suggests that lighting can have a significant impact on the appearance of the observed product. Purpose: The
Tešić Dejan +2 more
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Kvalita Inovácia Prosperita, 2017 Purpose: The purpose of this study is to examine the relationship between customer satisfaction and customer attitude by focusing on the mediating effect of Omni-channel shopper type.
Sangmin Lee, Tae-seon Lim
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