Targeting online sales through last‐mile delivery platform integration
Abstract We analyze channel integration between a last‐mile delivery platform and a general merchandise retailer in two distinct stages: (1) platform delivery access (PDA), where the retailer continues to offer standard delivery through its own website but directs customers to the platform's website for new same‐day delivery; and (2) integrated ...
Kevin H. Park +2 more
wiley +1 more source
A comparative analysis of food retail policy landscape in four Southeast Asian countries. [PDF]
Phulkerd S +11 more
europepmc +1 more source
Abstract This study explores how social enterprises create social and economic value through business models that support ex‐offenders. The work was motivated by a request for help from an entrepreneur wishing to establish a business that supports ex‐offender rehabilitation.
Elizabeth Green +2 more
wiley +1 more source
Using VR Supermarket for Nutritional Research and Education: A Scoping Review. [PDF]
Onita CA +11 more
europepmc +1 more source
Executive Function and Entrepreneurial Opportunity Exploitation Under Risk and Uncertainty
ABSTRACT This study examines how executive functions shape entrepreneurial opportunity exploitation under different knowledge environments. Drawing on Knight's distinction between risk and uncertainty, we conducted a vignette experiment with 200 working adults.
Ipek Koparan +3 more
wiley +1 more source
Changes in online marketing and sales practices among non-medical cannabis retailers in 5 US cities, 2022 to 2023. [PDF]
Cui Y +9 more
europepmc +1 more source
Intuition or Analysis? How Entrepreneurial Motivations Shape Decision‐Making Under Uncertainty
ABSTRACT Entrepreneurs frequently encounter ambiguous, uncertain situations that, despite limited information, require critical decisions. Their decisions are not homogeneous and, while prior research has emphasized external factors such as industry experience or context, these alone do not fully explain the heterogeneity observed in entrepreneurial ...
Antoine Gilbert‐Saad +2 more
wiley +1 more source
The contagion of neurologic Immersion predicts retail purchases. [PDF]
Rancati G, Ghosh K, Barraza J, Zak PJ.
europepmc +1 more source
«MYSTERY SHOPPING» AS A METHOD OF MARKETING RESEARCH [PDF]
Kolomiets, K., Yevseitseva, A.
core
From Crisis to Response: How Start‐Up Founders Navigate Uncertainty Through Pivoting
ABSTRACT This study investigates how start‐up founders navigate uncertainty by adopting pivot strategies, emphasizing stakeholders' active role in shaping these entrepreneurial decisions. Drawing on entrepreneurial action theory and the concept of second‐person opportunities, we propose a three‐stage conceptual framework (social interaction and second ...
Enrico Giansoldati +3 more
wiley +1 more source

